The Swiss seem to be a brand conscious people. After we recently reported of a Swiss study on the strongest Swiss brands, a new study by the business consultancy firm Zehnvier has now established the "most likable" Swiss brand in the view of Swiss managing executives. The Swiss news site 20minuten reports that 23% of the participants named the Swiss brand MIGROS as the most likable Swiss brand. UBS bank at 22% and dairy producer Emmi at 10% came second and third. MIGROS was also on the list of the strongest Swiss marks.