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CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Who we all are...
Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
FRIDAY, 19 JUNE 2026
Annual Conference: one week until Early Bird deadline!

The Early Bird deadline for booking for the MARQUES Annual Conference is Friday 26 June.

This year’s Annual Conference takes place Lisbon, Portugal from 22 to 25 September. MARQUES members who wish to attend are strongly recommended to register early as places are filling up fast.

At the time of writing, 670 people form 67 countries have already registered.

You can find out more about the Conference and book your place on the MARQUES website here. The Early Bird full residential rate is €3,400 for MARQUES members and €4,250 for non-members.

Conference theme and programme

The theme of the Annual Conference is “The Exciting Evolution of Trade Marks” and the panel sessions will focus on how trade marks are evolving in exciting ways as businesses explore new ways of using brands and other IP assets to build trust with consumers.

The Annual Conference will feature plenary sessions on topics including:

  • The fine line between fame and genericism
  • Innovative strategies to unlock the value of IP
  • The role of regulation beyond trade marks
  • The intersection of geographical indications, trade marks and international trade
  • Beyond greenwashing: the new Digital Product Passport

It will also include updates from EUIPO and the annual review of CJEU and EU General Court case law.

Interactive workshops at this year's Annual Conference presented by the MARQUES Teams will cover:

  • Amicus curiae submissions
  • Anticounterfeiting at trade fairs
  • Protecting voice, image and identity
  • AI and marketing
  • Improving the UDRP
  • EU design developments

Social programme and hotels

The social programme includes an informal Welcome Reception on 22 September, Cultural Evening at SUD Lisboa on 23 September and Gala Dinner Evening on 24 September.

The main plenary sessions will be held at the Epic Sana while the workshops will take place at the nearby Dom Pedro. Accommodation is available at both these hotels, as well as the InterContinental.

You can choose your hotel when booking (subject to availability). Special hotel rates have also been negotiated for delegates wishing to extend their stay either before or after the Annual Conference.

Modular participation is also available for anyone who wishes to source their own accommodation or who lives locally.

Posted by: Blog Administrator @ 08.37
Tags: Annual Conference, Lisbon, Early Bird,
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MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.


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