WIPO has announced that representatives can now submit “Appoint/replace representative” requests directly from the “Find and monitor” tab in eMadrid.

This enhancement, made in response to user demand, is designed to make it easier to take over management of international trademark registrations.

Benefits include: no need to request access rights to the international trademark registrations first; manage multiple international registrations in a single request; and holders are automatically prompted to authorise requests digitally.

Note that there must be a holder email address on record for the registrations. Requests can be submitted for multiple registrations if they all have the same on-record email address.

Read more about this new feature, including instructions on how it works, on WIPO’s website here.