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CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
FRIDAY, 12 JANUARY 2024
Webinar on advertising slogans: book now
Examples of well-known advertising slogans

The next MARQUES webinar takes place on 28 February and the topic is: Advertising slogans – highly creative, poorly protectable? Possible solutions.

The webinar will provide an overview of whether slogans are protectable and registrable in Europe and the United States.

Currently slogans are treated in Europe as in most countries around the world from a legal point of view as trade marks. But in the trade/advertising ecosystem (real world), trade marks (brands) and slogans (in general short living catchy taglines used to enhance a brand) are different and have different purposes. This generates an important obstacle for the protection of slogans, since many of these signs do not accomplish the level of distinctiveness required for trade marks or copyrights.

The webinar will be presented by Robert Horowitz of Baker & Hostetler LLP, USA and Juan Carlos Durand Grahammer of Durand Abogados, Peru. Both are members of the MARQUES Famous and Well Known Marks Team.

During the webinar, Robert and Juan Carlos will interview industry representatives about the process of creating slogans from an advertising agency’s perspective; whether legal aspects for them are considered; what difficulties advertising agencies face to obtain the protection of slogans; and whether self-regulation is a way to surpass the difficulties concerning the protection of slogans. The industry panellists are:

  • Rachel Krause, Global Client Lead for WPP, UK
  • Monica Davò, Istituto dell’Autodisciplina Pubblicitaria, Italy
  • Elisabetta Mina, Istituto dell’Autodisciplina Pubblicitaria, Italy

The webinar will also include an audience Q&A section.

You can register for the webinar online here. The registration fee is €100 (MARQUES members) or €135 (non-members).

Posted by: Blog Administrator @ 11.50
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MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.


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