The MARQUES Brands & Marketing Team has published two new documents: a Basic Introduction to Web3 presentation and a paper on social media impersonation.

Both documents are available to download from the Team’s page on the MARQUES website (PDF, log-in required).

The presentation provides a short and accessible explanation of Web3, with practical examples. It includes a history of the development of the internet up to Web3 and a discussion of Web3 applications. It also explains some of the key characteristics of Web3, including decentralisation, blockchain and potential risks.

The presentation includes several use examples and also discusses wallet addresses and NFTs.

The paper on social media impersonation addresses the growing problem of imposer social media accounts on platforms such as LinkedIn, Facebook and Instagram. These accounts can be set up in minutes and can impersonate individuals, profiles or groups.

Such bogus accounts can be used to perpetrate online scams via email and/or private messaging tools such as WhatsApp and Telegram. The paper provides several recommendations for brand owners from an enforcement perspective.

The documents are written by Daniel Greenberg and Robert White of Lexsynergy. Daniel is a member of the Brands & Marketing Team, and can be contacted if further information is required.