This year’s Annual Conference will take place at the Hotel Riu in Madrid, Spain from 20 to 23 September. Registration is now open on the dedicated page on the MARQUES website.

The theme of this year’s Conference is “Celebrating Marks: How sustainability and technology will shape the future of brands”.

The Conference sessions will address in particular how sustainability and new technologies will shape the future of brands.

Topics discussed will include Artificial Intelligence and Blockchain; digital dispute resolution; how to integrate and prioritise sustainability; responding to external disruption; virtual/augmented reality and deep fakes; branding innovative products; and enforcement in the metaverse.

There will also be panels on CJEU and General Court case law, judicial approaches to parasitic competition and international design protection strategies.

Social programme and venue

The social programme includes an informal Welcome Reception, Cultural Evening at the famous Casino de Madrid and Gala Dinner Evening at the Palacio del Negrelejo

The Hotel Riu boasts a stunning city centre location and is just 25 minutes from the airport. Accommodation in the hotel will be allocated on a first come, first served basis and special rates are available for anyone wishing to extend their stay before or after the Conference.

Other useful information

Modular participation in the seminars and/or social activities is also available.

Certificates of attendance, indicating the number of hours of educational content, can be issued on request. Provision will also be made for registration of attendance at individual sessions where required.

The Early Bird Discount is available until Thursday 30 June 2022.

More information is available online including:

• Programme
• Registration fees
• Terms and conditions
• Register online
• Sponsors