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CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
FRIDAY, 21 MAY 2021
Report on social media and IP infringement

The EUIPO Observatory has published a report titled “Monitoring and analysing social media in relation to IP infringement”.

It found that 11% of conversations regarding physical products could be related to counterfeits, and 35% of conversations on digital content could be related to piracy.

The research for the report analysed public conversations on Facebook, Twitter, Instagram and Reddit posts in seven languages in Germany, Spain, France, Italy, Poland and Sweden. It covered April to September 2020.

The three physical products with the most conversations possibly related to IPR infringement were clothing, footwear and jewellery while the top three digital products were e-books, TV shows and recorded music.

However, there were notable differences between each of the platforms studied.

The full report, which was commissioned from the MARCO agency, assesses the volume and frequency of IPR infringement on social media. It is in three parts:

(1) a picture of social media uses related to possible IPR infringement;

(2) a measurement of the relative presence of IPR infringement on physical products and digital content on social media; and

(3) identification of key indicators to better recognise IPR infringing business models on social media.

The study found that “social media platforms are tools for recurrent IPR infringement for both physical products and digital content. Furthermore, identifying this type of content is complex due to the varied and constantly changing approaches used by providers of counterfeit products or pirated content, which are widespread across multiple platforms, languages and content types.”

The full study, and the executive summary, can be downloaded from the EUIPO website. Thanks to the EUIPO for sharing the information about the study in its recent newsletter to user associations.

Posted by: Blog Administrator @ 11.18
Tags: EUIPO, Observatory, social media,
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MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.


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