Log in

CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

Want to receive Class 46 by email?
Click here subscribe for free.

Who we all are...
Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
THURSDAY, 31 JULY 2008
Nike terminates sponsorship deal with footballer Joey Barton

The Telegraph and several other newssites report that American sporting giant Nike has terminated its lucrative two-year sponsorship deal with troubled footballer Joey Barton of Newcastle United. According to AFP the "40,000-pound-a-year boot sponsorship" has been ended because Nike is of the opinion that Mr. Barton has brought their brand into "disrepute" and damaged Nike's reputation when he was jailed for assault last year and had to servce a six-month prison sentence. While his club Newcastle United appears to be willing to allow Mr. Barton to rebuild his professional career, a spokesperson for Nike is quoted as saying:

"We have provisions in all our sponsorship contracts to take into account any actions by athletes that bring the brand into disrepute... ."... "Whilst Joey Barton is a talented footballer, we cannot condone or accept what he did and his contract with us has been terminated."

Posted by: Birgit Clark @ 08.53
Tags: brands, nike, sponsorship,
Sharing on Social Media? Use the link below...
Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA483
Reader Comments: 0
Post a Comment


MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.


The Class 46 Archive






 

 

 

 

 

 


CONTACT

info@marques.org
+44 (0)116 2747355
+44 (0)116 2747365
POST ADDRESS

Unit Q, Troon Way Business Centre
Humberstone Lane, Leicester
LE4 9HA

EMAIL

Ingrid de Groot
Internal Relations Officer
ingrid.de.groot@marques.org
Alessandra Romeo
External Relations Officer
aromeo@marques.org
James Nurton
Newsletter Editor
editor@marques.org
Robert Harrison
Webmaster
robertharrison@marques.org
BLOGS

Signup for our blogs.
Headlines delivered to your inbox