The latest in our series of blogs previewing the MARQUES Annual Conference in Dublin discusses the workshop on comparative and sponsored advertising

The workshop is one of four that will be held on Thursday afternoon during the Conference. See details of all the workshops here.

The workshop will be divided into two parts.

In the first half, speakers from Russia, China, the UAE and the US will give an overview of the legal frameworks and relevant enforcement bodies governing comparative and influencer advertising in each country and some key principles that govern the same. They will also discuss recent high profile disputes together with key take-aways.      

The second half of the workshop will be more interactive. Participants will be presented with a series of examples of comparative advertising and influencer advertising, together with a list of the issues raised.

“Table participants will be encouraged to talk about how these examples would be handled in their particular jurisdictions, and identify key similarities and differences in treatment,” says Julia Anne Matheson of Hogan Lovells, who will moderate the workshop. “We will then ask speakers from each table to report on key points of interest arising out of those discussions with input from the speakers, allow for questions and dialogue amongst participants, and then conclude.”

The workshop is organised by the MARQUES Brands and Marketing Team.

Look out for more previews of workshops on the MARQUES blogs during this month.