No, it's the streamlined WIPO Madrid Registry customer query service, flashing into action!

MARQUES has received some encouraging news from our friends at WIPO. According to the communique below:

Madrid Registry Streamlines Customer Queries

As part of ongoing efforts to improve customer service and user experience, we introduced a new Automatic Call Distribution system this morning, Monday, February 27.

Based on the nature of your inquiry, the call will be directed to the appropriate WIPO professional, who will ensure your question is promptly and effectively addressed.

As always, our English, Spanish and French-speaking experts are available Monday to Friday, from 9.00am to 6.00pm (Geneva time) to assist with your requests, including general inquiries and questions about the status of an international application or registration. Find out how to reach us.

More improvements to come! Implementation of the Automatic Call Distribution system is just one part of a broader Madrid Registry initiative focused on delivering better customer service for trade mark owners and representatives.

Over the coming months, we will also deploy new online contact forms and reduce the number of contact points to further streamline customer queries. New and improved e-services and web content are also coming soon to help you access information and manage your trade mark portfolio faster and more effectively.