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CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Who we all are...
Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
MONDAY, 12 MAY 2008
"The UK’s most valuable retail brands 2007"

The Telegraph today reports on a new brand ranking survey, which focuses on retails brands in the United Kindom. The new report by brand valuation consultancy Intangible Business identifies Tesco, the UK's biggest retailer, as Britain's most valuable retail brand.

Intangible Business ranked 100 brands, looking at public sales figures for the last five years and attributing a score to measures such as future growth, price positioning, customer service and brand heritage. Stuart Whitwell, joint managing director of Intangible Business, is quoted as saying: "2008 is starting to show signs of a slowdown. Strong brands are more important than ever." Among the worst performers were Woolworths and Matalan; among the best performing brands were Aldi, Primark and Specsavers. According to an article by the Press Association the report said that as many as 86% of the biggest retail brands originated in the UK, followed by the US, Germany and Sweden.

Here is the Top 10 of the UK’s most valuable retail brands 2007 (value in brackets)

1. Tesco £8.6bn
2. Sainsbuy’s £4.9bn
3. Marks & Spencer £3.9bn
4. Asda £3.6bn
5. Morrisons £2.6bn
6. Boots £1.9bn
7. Argos £1.4bn
8. Co-operative £1.4bn
9. Waitrose £1.2bn
10. John Lewis £1.1bn

The report also includes five "ones to watch" including Early Learning Centre, Ann Summers, World Duty Free, Boden and Jaeger. Finally, the "strongest brands" in the report, defined by the report as those brands "punching above their weight", is headed up by John Lewis, closely followed by Selfridges, Marks & Spencer and Waitrose. Waitrose was also named the strongest brand in the grocery sector.

For the full press release issued by Intangible Business and more details, please click here.

Posted by: Birgit Clark @ 13.19
Tags: brand ranking, brands,
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MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.


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