In Case T-401/12, the General Court confirmed the likelihood of confusion between CTM application JUNGBORN (Robert Klinger OHG) and earlier German mark BORN (Develey Holding GmbH&co) for similar or identical goods in Classes 29, 30 and 32.

The Court upheld OHIM's findings  that the marks have an average degree of similarity. For the average German consumer, the elements JUNG and BORN are equally important in the contested CTM: indeed JUNG will be easily perceived as “youth” whereas BORN (“fount”) is not a commonly used word in German for that meaning, and there is no indication that the German public will identify it with the English verb “to be born”. Since BORN has a an autonomous distinctive location in the contested CTM, the signs share a visual and aural similarity sufficient to find a likelihood of confusion for similar goods according to Article 8(1) b) CTMR.