Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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WEDNESDAY, 11 JUNE 2014
Ireland takes initiative in plain packaging for tobacco products in the EU
Ireland yesterday announced that it has decided to introduce plain packaging for tobacco products, thus becoming the first country in the EU to introduce this anti-smoking measure. According to Irish Health Minister James Reilly (right), the Government has approved the publication of legislation to introduce plain packaging.
When enacted, the Irish legislation will control the design and appearance of cigarette and other tobacco products. It will remove all forms of branding including trade marks, logo, colours and graphics from packs, except for the brand and variant name which will be presented in a uniform typeface.
A more detailed critique of this announcement, prepared by Laetitia Lagarde, can be found on the IPKat weblog here.
Posted by: Blog Administrator @ 07.42
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