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Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
Petit-beurres and what it means to be 1st

Petit-beurres were the sweet subject-matter of a recent case before the Greek Communication Review BoardThe communication below for Allatini petit-beurres which reads ‘The 1st petit-beurre with chocolate is Allatini’ raised some eye-brows and triggered a complaint by competitor Papadopoulos.





The complaint revolved around the use (or mis-use depending on which side of the fence you are standing) of the indication “1st”. Though the document of the complaint is not public record, one can guess that Papadopoulos considered use of the said indication as a possibly inaccurate and misleading claim of qualitative superiority over competitiors. The CRB thought otherwise and held that the relevant communication is an obvious simple statement of time precedence (which apparently was true), i.e, that the communication merely asserts that Allatini’s chocolate petit-beurre was the first to appear in the market.

A fan of petit-beurres, this blogger prefers to have his chocolate petit-beurres, irrespective of brand preference, row-free.

Posted by: Nikos Prentoulis @ 01.10
Tags: Greece, Greek Communication Review Board, advertising, superiority, precedence, petit-beurres, cookies ,
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