Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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FRIDAY, 22 FEBRUARY 2013
Sports marketing: unleashing the passion
Austin Lally, President of P&G Braun and Appliances (a unit of MARQUES member Procter & Gamble) and until recently Vice President of Gillette, was the speaker at the 2012 annual Brands Lecture, hosted by the British Brands Group last October. In his lecture, "Sports marketing -- unleashing the passion" -- he explained the innovative approach to sports marketing developed by Gillette and what P&G learnt in order to put together around the Olympics the world’s largest multi-brand campaign – one company, 34 brands, 150 athletes and 4 million participating stores.
Posted by: Blog Administrator @ 10.02
sports marketing, sponsorship, Olympic Games,
This lecture, which contains a fascinating wealth of data and ideas for the future of sports marketing as a way of promoting brands and developing ongoing relationships with consumers and special interest communities, has now been published. You can download it from the British Brands Group’s website here
; hard copies are also available on request.
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