Log in

CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

Want to receive Class 46 by email?
Click here subscribe for free.

Who we all are...
Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
WEDNESDAY, 21 MARCH 2012
Reader's Digest Most Trusted Brands 2012 Survey is out

 Once again, Reader's Digest magazine asked its readers in 15 European countries which brands they trust most in 20 different categories of consumer products. NIVEA remains a top brand, taking the number one position in skin care products in all 15 countries (and number one in another six countries in "hair care" and another four in "cosmetics").

 A bit suprising, in my opinion, is that HP is more trusted than APPLE in the computer category in the German speaking countries, and NOKIA remains most trusted brand in mobile communication in 14 countries despite its well-known problems in the smartphone market. May I opine that the readership of Readers Digest may be, well, a bit traditional?

Readers Digest Most Trusted Brands 2012 Survey Results (caution, large PDF file).
Posted by: Mark Schweizer @ 15.27
Tags: brands, survey,
Sharing on Social Media? Use the link below...
Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA2769
Reader Comments: 0
Post a Comment


MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.


The Class 46 Archive






 

 

 

 

 

 


CONTACT

info@marques.org
+44 (0)116 2747355
POST ADDRESS

9 Cartwright Court, Cartwright Way
Bardon, Leicestershire
LE67 1UE

EMAIL

Ingrid de Groot
Internal Relations Officer
ingrid.de.groot@marques.org
Alessandra Romeo
External Relations Officer
aromeo@marques.org
James Nurton
Newsletter Editor
editor@marques.org
Robert Harrison
Webmaster
robertharrison@marques.org
BLOGS

Signup for our blogs.
Headlines delivered to your inbox