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CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Who we all are...
Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
MONDAY, 1 AUGUST 2011
The Greek Communication Review Board, sales and national symbols

Apparently the Greek debt crisis can be a source of (debatable) advertising inspiration. Greek retail menswear chain ‘PRINCE OLIVER’ decided to use images of Parthenon and the Parliament on their shop facades to advertise their sales. The Attica Trade Associations Federation was not impressed and filed a complaint with the Communication Review Board (CRB). The CRB held that the images of Parthenon and the Parliament are linked, in the mind of Greek consumers, with democracy and culture and, accordingly, their use for advertising purposes is likely to offend consumers. So, under decision No. 608/28.7.2011 (in Greek), has asked PRINCE OLIVER to amend their advertisement. Not a very liberal approach one might think. Moreover, the clearly ineffective and questionable, as far as commercial aesthetics are concerned, character of this advertising idea might be punishment enough for its creators. The Greek Parliament's here and I won't even bother with the Parthenon.

 

Posted by: Nikos Prentoulis @ 15.25
Tags: Greek Communication Review Board, SEE, CRB, advertsing, sales, national symbols, parliament, Parthenon, Acropolis,
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