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The Greek Communication Review Board, sales and national symbols
Apparently
the Greek debt crisis can be a source of (debatable) advertising inspiration. Greek
retail menswear chain ‘PRINCE OLIVER’ decided to use images of Parthenon and
the Parliament on their shop facades to advertise their sales. The Attica Trade
Associations Federation was not impressed and filed a complaint
with the Communication Review Board (CRB). The CRB held that the
images of Parthenon and the Parliament are linked, in the mind of Greek
consumers, with democracy and culture and, accordingly, their use for advertising
purposes is likely to offend consumers. So, under decision No. 608/28.7.2011 (in Greek),
has asked PRINCE OLIVER to amend their advertisement. Not a very liberal approach
one might think. Moreover, the clearly ineffective and questionable, as far as commercial
aesthetics are concerned, character of this advertising idea might be punishment
enough for its creators. The Greek Parliament's here and I won't even bother with the Parthenon.
Posted by: Nikos Prentoulis @ 15.25
Tags: Greek Communication Review Board, SEE, CRB, advertsing, sales, national symbols, parliament, Parthenon, Acropolis,
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