In Case T-208/10, the Court confirmed that TRUEWHITE is directly descriptive of the nature (white) and quality (true, meaning natural) of the light produced by some last generation LEDs. The consumer will deduce automatically that the goods are conceived to produce a white light, analogous to the natural white light.

Therefore, according to Article 7 (1) (c) CTMR, the sign TRUEWHITE cannot be registered for Class 9 -Light emitting diodes (LEDs) and Class 11-Light fixtures. The GC rejected the Applicant’s argument that it wished to limit the list of the goods to ‘colour LEDS, excluding white LEDs’, because accepting to consider this new argument would change the object of the proceedings.