In case T-487/09, the General Court confirmed the examiner’s decision to refuse registration of the contested CTM for services in Classes 35, 36 and 42, according to Article 7 (1) (b) CTMR.

The sign is written in standard font, the capital V or the figurative aspect will not impede the customer from seeing the English word “revalue” which is descriptive for the average consumer for the services applied for, such as ‘business assessment’ or ‘determination of commercial expertise’. The sign will be understood a s a ‘new evaluation’ and not necessarily as the restricted financial meaning of ‘services which will increase the value of goods’.