A media release this morning from WIPO reports that International trade mark activity recovered in 2010, with WIPO receiving 39,687 applications under the 85-member Madrid System for the International Registration of Trade Marks (“the Madrid system”), representing a 12.8% increase over the previous year.
The largest growth was registered from the Far East, led by the Republic of Korea (+42.2%) and China (+42%). However, impressive figures for growth were also shown in Italy (+38.7%), the United States of America (+29.6%), the European Union (+26.9%) and Japan (+20.2%).
Similarly, international trade mark registrations were up 4.5% on 2009 with a total 37,533 international registrations in 2010. WIPO recorded 21,949 international trade mark renewals in 2010, representing an increase of 14.1%, reflecting the value of established brands at a time when consumers opt for goods that are tried and trusted.
The media release contains a good deal more data. For example With 137 international applications, Philip Morris (Switzerland) was the largest filer in 2010, followed by Novartis (Switzerland), Boehringer Ingelheim (Germany), Da Lian Ya Tu Tou Zi Zi Xun You Xian Gong Si (China), Ministero Delle Politiche Agricole (Italy), Zhejiang Chengpeng Industry (China), KRKA (Slovenia), Henkel (Germany), Novo Nordisk (Denmark), Nestlé (Switzerland), Galenka (Serbia), Janssen Pharmaceutica (Belgium), BSH Bosch und Siemens (Germany), Syngenta (Switzerland ), Glaxo Group (UK), Biofarma (France), Egis Gyógyszergyár (Hungary), EkoSan (Bosnia and Herzegovina) , Apple Inc (USA) and Phillips (Netherlands).
Henkel (Germany), with a total of 2,973, holds the largest number of international trade mark registrations under the Madrid system. The top twenty holders by the end of 2010 were: Henkel (Germany), Novartis (Switzerland), Janssen Pharmaceutica (Belgium), l’Oréal (France), Nestlé (Switzerland), Unilever (Netherlands), Sanofi-Aventis (France), BASF (Germany), ITM Enterprises (France), ), Lidl (Germany), Siemens (Germany), Bayer (Germany), Biofarma (France), Boehringer Ingelheim (Germany), Richter Gedeon (Hungary), Syngenta (Switzerland), Philips (Netherlands), Deutsche Telekom (Germany), Merck (Germany), and Ecolab (Germany).