In Judgment T-118/07, the Court confirmed there was no likelihood of confusion between word mark PPT and earlier Portuguese mark , standing for Publicidade de Portugal e Televisão.

PPTV had contested the findings of the BoA on the relevant public, the Court confirmed that it is composed of the business public for ‘video cassette distribution services on a revenue sharing or use fee basis and the distribution of video tapes’, despite the fact that internet enables DVD’s or video cassettes to be ordered via the internet, the average consumer is neither the ordinary recipient nor ordinary user; and of the average Portuguese consumer for the rest of the goods in Class 41.

The Court confirmed remote similarity between 'rental services for video and DVD' with ther earlier mark’s goods, which although different in nature and purpose, are normally used for the provision of and are a means of making ‘education, entertainment and information concerning sporting and cultural activities’ available to the public. However, the contested distribution services are not complementary nor are intended for the same public, so they cannot be regarded as substitutable for the earlier goods.

Since the earlier mark covers televised entertainment services, the last two letters of the word element of that mark – ‘T’ and ‘V’ – will be perceived by the relevant public as the abbreviation of the word ‘television’; the figurative element of a striped ball within a square is not dominant but cannot be regarded as totally negligible. Thus, the earlier mark has a clear and specific conceptual dimension for the relevant public, whilst the mark applied for does not, which counteracts the phonetic and visual similarities resulting from the sequence of letters (‘PPT’) which the marks at issue have in common.