CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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MONDAY, 30 AUGUST 2010
Preparing for the new gTLDs: a survey
World Trademark Review (WTR) magazine is conducting a survey into how industry is preparing for new generic top-level domains. This survey will be live until at least 15 September. According to WTR:
Posted by: Blog Administrator @ 15.34
Tags: domain name survey,
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Preparing for the new gTLDs: a survey
"It is now almost certain that new gTLDs will launch. So the trademark community is best advised to stop trying to improve the policy and focus instead on strategy. External counsel must work out how to build business models around new gTLDs. Meanwhile, brands must answer much more than the question of whether or not to apply to run a new gTLD registry; they must plan how to react to new spaces on the internet, how to restructure their internal teams accordingly and how to continue building and protecting their brand online".If you would like to contribute to this survey, you can access it here.
Tags: domain name survey,
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