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CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
THURSDAY, 29 JULY 2010
Christian Louboutin: there is no business like (fake) shoe business
Nowadays, it sadly has become a cliché to state that most companies have seen or will see counterfeits of their products appear on the market. When a firm has to deal with fakes, managers involved at the commercial strategy, legal and financial departments should feel concerned and coordinate their efforts to take actions.

How about the communication department? Rarely would a firm openly communicate on being the victim of counterfeiters, other by way of commenting court decisions (which might at a certain level become a delicate art).

This is why Christian Louboutin's "Stop Fake" web site stands out. The high-heel escarpins maker has indeed launched this web site to inform the public of its "zero tolerance" approach. It features an impressive list of third parties web sites selling fake Louboutin products. Notice the "next page link" before you think it's over! The list is even longer than Mr Louboutin's emblematic oversize heels height.

 


Posted by: Frédéric Glaize @ 17.19
Tags: fake, websites, shoes, fashion, counterfeit,
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MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.


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