CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
Want to receive Class 46 by email?
Click here subscribe for free.
Click here subscribe for free.
Who we all are...
MONDAY, 19 JULY 2010
Bakers to Aldi: you're not baking
Tags: Germany, false advertising, unfair competition,
Sharing on Social Media? Use the link below...
Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA1932
Bakers to Aldi: you're not baking
Aldi, the large German discount retail chain, is advertising that it is "Baking bread the whole day for you" and that it has "Fresh [bread] from morning 'til evening". The Association of German Bakers (Zentralverband des Deutschen Bäckerhandwerks) has taken offence and is suing Aldi for false advertising: basically the bakers are saying that Aldi is not baking bread - it is merely re-heating pre-baked bread. So the Landgericht Duisburg will now be in the not very enviable position of deciding when heating turns into baking - legally speaking...
Press article (Spiegel Online) here.
Posted by: Mark Schweizer @ 14.32Tags: Germany, false advertising, unfair competition,
Sharing on Social Media? Use the link below...Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA1932
Reader Comments: 0
Post a Comment
MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.
The Class 46 Archive
