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CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
SATURDAY, 9 FEBRUARY 2008
Germany: "Moderate marketing" of polar bear Flocke

The German polar bear craze appears to be far from over. On a special Flocke website, the City of Nuremberg is now providing information for interested licensees. It states that as the

"... owner of the brand trademark 'Eisbär Flocke' [Polar Bear Flocke] and thus owner of all rights for all essential product groups [the City of Nuremberg] ... plans to market polar bear baby, "Flocke", to a moderate extent."
For this moderate marketing effort the City of Nuremberg has envisaged the following "non-exhaustive" list of products, which "...does not exclude any other creative products you might want to suggest." The list includes pendants, key rings, pins, bags, rucksacks, umbrellas, cups, mugs, drinking bottles, bed linen, photographic competition, cultural events, further education, CDs, DVDs, pens, postcards, posters, pictures, calendars, stickers, books, clothing (T-shirts, sweat-shirts, shirts etc.), peaked caps, scarves, rain capes, children's bibs, soft toys, snow globes, glove puppets, toys (wood, rubber), jigsaw puzzles, board games, hopper balls, inflatable toys, sweets.

The City of Nuremberg has also published a style guide on how to use the newly created Flocke Logo. The guide only appears to be available in German and can be retrieved here as a PDF. If you are interested in the Logo, please click here.

PS: After a perusial of the 13 page style guide I have decided to play it safe and not post the logo here.

Posted by: Birgit Clark @ 13.55
Tags: Flocke, German trade marks, Polar cubs,
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