The Greek Communication Review Board recently dealt with a tv and radio advertisement regarding milk. The company involved, a milk producer from Rodopi in northeastern Greece, used in their communication for their milk the phrase "... includes the purity of nature and nothing else". As the milk was pasterized, the GCRB asked them to amend the advertisement ruling that it created the false impression that the milk was fresh. The GCRB also asked the company not to use the phrase "from the finest milk producers in Rodopi", as it found no evidence that the company uses a particular system or method of evaluating the producers with which it cooperates. The decision is in Greek here. And a Google search for pics of the beautiful Rodopi is here.