CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
Want to receive Class 46 by email?
Click here subscribe for free.
Click here subscribe for free.
Who we all are...
THURSDAY, 18 FEBRUARY 2010
Dealing with unofficial sites and blogs: the Nestlé strategy
Caroline Perriard (Nestlé), speaking at today's cyber-session at the MARQUES winter meeting, added a brief but valuable point when she described the shift in approach which is now being adopted by brand owners. A few years ago brand owners generally wanted to get hostile or critical sites taken down. Now they tend to pay attention to them and respond to criticisms and comments rather than suppress them. Posted by: Blog Administrator @ 11.30
Tags: Strategy for dealing with unofficial websites,
Sharing on Social Media? Use the link below...
Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA1686
Dealing with unofficial sites and blogs: the Nestlé strategy
Caroline Perriard (Nestlé), speaking at today's cyber-session at the MARQUES winter meeting, added a brief but valuable point when she described the shift in approach which is now being adopted by brand owners. A few years ago brand owners generally wanted to get hostile or critical sites taken down. Now they tend to pay attention to them and respond to criticisms and comments rather than suppress them. Posted by: Blog Administrator @ 11.30
Tags: Strategy for dealing with unofficial websites,
Sharing on Social Media? Use the link below...Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA1686
Reader Comments: 0
Post a Comment
MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.
The Class 46 Archive
