CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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TUESDAY, 16 FEBRUARY 2010
Historic Greek beer brand to resurface
According to the Greek newspaper Kathimerini, one of the oldest Greek brands, imprisoned in oblivion, is coming back alive: the ΦΙΞ (FIX) beer brand. True, you don't normally associate Greece with beer. However, in 1864, the "ΦΙΞ" (FIX) brewery was set up in Athens and produced and marketed (Greek) beer under the said name. The beer pretty much dominated the Greek market until the mid 60s when AMSTEL was imported. In the decades to come ΦΙΞ gradually declined and the company finally collapsed in 1982. The trade marks passed on to a bank, the company's main creditor, and then "toured" a bit before being acquired by their current owner, a Greek company in the beverage market. Apparently, the historic beer is to reappear in the Greek market, sometime this coming spring. It would be interesting to see if its undoubted historic allure will help it in the tough Greek beer market.
Tags: Greece, brand history, beer,
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Historic Greek beer brand to resurface
Posted by: Nikos Prentoulis @ 07.49
Tags: Greece, brand history, beer,
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