CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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THURSDAY, 14 FEBRUARY 2008
France: bookmakers and the Juventus trade mark
Posted by: Birgit Clark @ 08.50
Tags: brands, France, France trade marks, juventus,
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Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA157
France: bookmakers and the Juventus trade mark
"... guilty of exploiting the trademarked name of Italian football club Juventus for commercial purposes whilst promoting bets on a 2005 Champions League match between Juventus and Real Madrid. Both companies have been ordered to pay a token €1 fine to Juventus and €10,000 in legal fees each."
According to ateonline the court ruled that online sports betting operators were only allowed to use trade marks of sports teams to advertise games for which they are actually offering bets and only when a bet is being placed. Unibet and William Hill are both reported to have denied trying to use the name as a brand.
Tags: brands, France, France trade marks, juventus,
Sharing on Social Media? Use the link below...Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA157
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