CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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THURSDAY, 16 JULY 2009
Fraudulent use of "Swissness"?
Posted by: Mark Schweizer @ 10.42
Tags: geographic indication, labelling, swissness, Switzerland,
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Fraudulent use of "Swissness"?
"Swiss" is a powerful brand, it stands for quality, reliability, healthiness, precision. But production costs in Switzerland are high, so the temptation to label a product "Swiss" despite its manufacture abroad is large.
A Swiss consumer protection group (SKS) has today published a list with products that are - according to SKS - misleadingly labelled "Swiss". Some examples:
"Swiss Navy Grape Mints" are produced in China.
"del Lago" sausage is from Spain - despite the Swiss cross on the packaging.
"Coq suisse" is actually from Brazil and Hungary.
Technically, the misleading labels are illegal, but the law is not enforced strictly, and many companies don't seem to care.
Note: these are allegations by the consumer protection group Stiftung für Konsumentenschutz SKS. No court has ruled on the allegations.
Tags: geographic indication, labelling, swissness, Switzerland,
Sharing on Social Media? Use the link below...Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA1229
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