CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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TUESDAY, 4 NOVEMBER 2008
First Bunnies Giving Back
Tags: Ainu Ensipupu, finland,
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First Bunnies Giving Back
More bunny-related news. In a marketing campaign aimed for the season of giving, the Finnish company, Berner, will be donating one euro from each sale of its children’s toy, Ainu Ensipupu (free translation: Ainu Firstbunny) to the childcare organization, SOS Children´s Villages.
Ainu-bunnies have proved to be wildly popular and have their own fan sites etc. The bunnies are designed bear likeness to mother’s breast so as to create a sensation of security in the end-user. The target group for all the Ainu-products are children under the age of three (the end-users) and their parents (who obviously have all the purchasing power in this arrangement.)
(Picture from the Ainu Ensipupu website.)
Tags: Ainu Ensipupu, finland,
Sharing on Social Media? Use the link below...Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA800
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