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CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Who we all are...
Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
SUNDAY, 21 SEPTEMBER 2008
"Best Global Brands 2008" ranking....

Brand ratings are always interesting to read and to compare. Brand consultancy Interbrand has now published its annual ranking of the world's most valuable ("best") brands. Interbrand's press release of 18 September 2008 states the following:

"Coca-Cola (No.1) remains the best global brand for the eighth year in a row. Yet, a notable shift in this year’s rankings was made by IBM, which took over the No. 2 position from Microsoft (No. 3). Google also moved into the top 10 brands, at No. 10, after ranking at No. 20 in 2007.

.... not surprisingly, financial services giants Merrill Lynch, Citi and Morgan Stanley are among the companies that have slipped dramatically down the list."
This year's top 10

1. Coca-Cola
2. IBM
3. Microsoft
4. GE
5. Nokia
6. Toyota
7. Intel
8. McDonald’s
9. Disney
10. Google

The only European brand in the top 10 is Nokia (Finland) on No. 5. Further European brands in the top 30 include Germany's automakers Mercedes Benz and BMW, which follow on No. 11 and 13. France's luxury goods producer LV/Louis Vuitton ranks on No. 16, whereas Sweden's fashion chain H&M is a new entry on No. 22, the UK's HSBC bank ranks on No. 27 and Switzerland's Nescafe can be found on No. 28.

Ranking for previous years can be found on Interbrand's website and below:
2007 ranking
2006 ranking
2005 ranking
2004 ranking

Information on Interbrand's criteria and methodology can be found here.

Posted by: Birgit Clark @ 15.38
Tags: brand ranking, interbrand best brands list,
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MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.


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