Today's Telegraph reports that leading fashion and luxury goods company Giorgio Armani is facing legal action from authorities in the Spanish city of Granada after launching a fragrance named after its famous Alhambra monument. The fragrance, named Oranger Alhambra, is described as "an olfactory hymn" to the gardens of the Andalusian fort. However, it is reported that the new brand has been launched without authorisation to use the trade marked name. The trustees of the monument have approached the fashion house for an explanation and could seek legal action if no "mutually beneficial" arrangement is forthcoming. The director of the board of trustees, Maria del Mar Villafranca, is quoted as saying:

"Armani have not sought permission. The use of a trade mark associated with a
public monument and world heritage site should not be used for private gain".