Log in

CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

Who we all are...
Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
THURSDAY, 8 AUGUST 2019
Workshop preview: Comparative and Sponsored Advertising

The latest in our series of blogs previewing the MARQUES Annual Conference in Dublin discusses the workshop on comparative and sponsored advertising

The workshop is one of four that will be held on Thursday afternoon during the Conference. See details of all the workshops here.

The workshop will be divided into two parts.

In the first half, speakers from Russia, China, the UAE and the US will give an overview of the legal frameworks and relevant enforcement bodies governing comparative and influencer advertising in each country and some key principles that govern the same. They will also discuss recent high profile disputes together with key take-aways.      

The second half of the workshop will be more interactive. Participants will be presented with a series of examples of comparative advertising and influencer advertising, together with a list of the issues raised.

“Table participants will be encouraged to talk about how these examples would be handled in their particular jurisdictions, and identify key similarities and differences in treatment,” says Julia Anne Matheson of Hogan Lovells, who will moderate the workshop. “We will then ask speakers from each table to report on key points of interest arising out of those discussions with input from the speakers, allow for questions and dialogue amongst participants, and then conclude.”

The workshop is organised by the MARQUES Brands and Marketing Team.

Look out for more previews of workshops on the MARQUES blogs during this month.

Posted by: Blog Administrator @ 09.39
Tags: Comparative advertising, Annual Conference, Brands and Marketing Team,
Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA4769

MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.


The Class 46 Archive






 

 

 

 

 

 


CONTACT

info@marques.org
+44 (0)116 2747355
+44 (0)116 2747365
POST ADDRESS

Unit Q, Troon Way Business Centre
Humberstone Lane, Leicester
LE4 9HA

EMAIL

Ingrid de Groot
Internal Relations Officer
ingrid.de.groot@marques.org
Alessandra Romeo
External Relations Officer
aromeo@marques.org
James Nurton
Newsletter Editor
editor@marques.org
Robert Harrison
Webmaster
robertharrison@marques.org
NEWSLETTER

Signup for our newsletter.
Weekly headlines delivered to your inbox