CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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TUESDAY, 15 DECEMBER 2009
Lavazza to Nespresso: we were in heaven first
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Lavazza to Nespresso: we were in heaven first
In the latest advertising campaign for Nespresso, George Clooney sits in heaven drinking coffee with John Malkovich as Saint Peter and two angels. Lavazza does not feel heavenly peace, however: the Italian coffee manufacturer claims the campaign is a blatant rip-off of its long-running campaign featuring a well-known Italian TV-host talking with Saint Peter about coffee. In heaven. It demands that Nestlé stop the campaign, "or else". Nestlé points out that heaven is not the exclusive realm of Lavazza.
Judge for yourselves, the two spots are below.
Posted by: Mark Schweizer @ 14.31
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