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Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Who we all are...
Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
Final MARQUES report for Day 1

Clare Speed (Reckitt Benckiser plc) kick-started the final session on "A Luxury and a Necessity" (chaired by Shane Smyth himself) with a tour of her company's products -- which most of us just flush down the toilet or pour down the drain -- and explained how sustainability in the light of both economic and enviuronmental challenges could be both innovative and fun. Not just the products but their packaging were the focus of constant re-evaluation, with the shift from plastics to biodegradable carbboard saving some 700 tonnes of plastic a year. Good news for the environment, but bad news for those who sell plastics and their ingredients.

Clare was followed by a lengthy Q&A session that covered issues such as green-washing, comparative advertising, liability for what a sustainable brand can communicate to the outside world. Green-washing, Clare observed, was not worth the risk. Shane then brought the session to a close with a statement of intent that he believed in having an enjoyable evening.

Posted by: Blog Administrator @ 17.18
Tags: MARQUES conference 2009,
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MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.

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