MARQUES is hosting a webinar titled ‘Advertising slogans: highly creative, poorly protectable? Possible solutions’ on Wednesday 28 February.
Register for the webinar to get answers to questions such as:
- How much do you know about the protection of advertising slogans?
- Have you faced problems concerning the protection of advertising slogans?
- Is self-regulation an alternative for the protection of advertising slogans?
MARQUES is pleased to say that the webinar will also feature a discussion with two representatives of the Institute for Advertising Self-Regulation (IAP) in Italy: Monica Davò and Elisabetta Mina. IAP’s members include major advertisers and broadcasters, such as Google and the Unione Italiana Food.
Monica Davò is responsible for the technical-legal area of the Institute and for all the activities of the Review Board (Complaints Committee). She is currently vice-chair of the Self-Regulatory Committee of the European Advertising Standards Alliance (EASA), which is the authoritative voice on advertising self-regulation in Europe. She lectures at various universities and holds seminars and conferences on advertising self-regulation.
Elisabetta Mina is partner at CARNELUTTI Law Firm and member of the firm's IP and litigation departments. She has long-standing experience in protecting and managing IP rights, with a particular focus on media, entertainment, cinema and TV, advertising, digital markets and tech assets. Currently she also holds an advising position at the IAP.
Sign up now to join the webinar. It will be led by Robert Horowitz of Baker & Hostetler LLP, USA and Juan Carlos Durand Grahammer of Durand Abogados, Peru (both members of the MARQUES Famous Well Known Marks Team) and will also include Rachel Krouse.
Rachel is the WPP Global Client Lead on Kimberly-Clark, overseeing a multi-agency ecosystem that provides integrated services across brand, advertising, media, comms and martech. She has over 18 years of experience working across a diverse portfolio of B2B and B2C brands, helping clients uncover new, meaningful ways to connect with their customers and consumers.
Prior to Kimberly-Clark, Rachel spent six years running the Dell Technologies global business for VMLY&R (a marketing and communications company). She was responsible for leading the team that helped Dell navigate the EMC merger in 2016, and subsequently launch its new master brand Dell Technologies to the world. Rachel worked across all business units within Dell Technologies and was pivotal in supporting the brand through numerous moments of inflection, including the COVID-19 pandemic.
Throughout her career, Rachel has played a key strategic role with clients such as JPMorgan Chase & Co., Verizon, P&G, Wendy’s, and Lowe’s Home Improvement, helping them build their brands and drive positive business outcomes. Rachel is based in New York City, and lives in Connecticut with her husband and two daughters.
Registration for the webinar is just €100 (MARQUES members) or €135 (non-members).