Discover MARQUES and find out about the work we undertake to help
protect and enforce IP rights.
Today's in-house IP Counsel exercises a wide
professional belief and is in a unique position to affect directly the
profitability (or otherwise) of the organisation in which he/she is
Today's professional continues to be involved in the minutiae of
"traditional" brand-related practices concerning the registration,
protection, management, filing and renewal of the marks for which he/she
is responsible. Nowadays, however, more likely than not, Copyright,
Designs and Patents will also come within the same sphere of influence
and responsibility. In addition, an affective interface is required with
parallel professions such as advertising, marketing, public relations,
brand creation and extension specialists, packaging, accountants and
even law enforcement agencies.
An increasingly detailed understanding of the working of the internet,
e-commerce and cyberspace is also essential to continuing success.
Issues raised by merchandising, technology transfer, licensing (in and
out) and franchising have to be understood and successfully addressed.
In a rapidly changing world and global economy, anti-counterfeiting and
anti-fraud measures become increasingly problematical. Traditional
geographical boundaries become irrelevant and constant vigilance has to
be maintained over look-alikes, industrial espionage, parallel imports,
breaches of geographical indication and designation of origin.
Appropriate strategies covering mergers and acquisitions have to be
devised involving brand evaluation, assignment and transfer arrangements
and appropriate recording.
When disputes do arise, questions of cost/benefit analysis and relevant
and appropriate procedures through which relief and/or resolution can be
sought have to be identified and exploited.
Where can today’s brand manager turn to for guidance and support in the
face of such a bewildering array of pressures and challenges?
The MARQUES mission represents an effective
response to that question. Through MARQUES, members receive a unique
service which recognises and responds to the whole range of problems
facing the modern trade mark owner.
Drawing on the variety of skills and expertise existing within its
world-wide membership, MARQUES seeks to ensure that its corporate finger
rests on the pulse of affairs. Every single member is encouraged to make
a contribution - in whatever form and through whatever medium suits - to
a global resource centre by agreeing to share professional strengths
with fellow members while, at the same time, improving and enhancing
his/her own performance by drawing, from the centre, support and
guidance in those areas where they are not quite so strong or