MONDAY, 16 JUNE 2014
Plain packaging: some plain talking about problem-solving
"Plain Packaging: Its Controversies and an Alternative to Avoid Them" is a paper by Bojan Pretnar. Bojan (right), a private intellectual property consultant, was a senior staff member of WIPO (2000-2010), a former Director of Slovenian Intellectual Property Office (1991-2000), Slovenia's official representative WIPO and the TRIPS Council (1995-2000), as well as being a full professor at the University of Ljubljana, Slovenia.
Bojan has sent us an Executive Summary of a more comprehensive study, which he describes as the product of a personal, non-commissioned and self-financed research project adding:
"The incentive and motivation for the project have been author’s doubts whether plain packaging could make any worthy contribution to its unreservedly supported objective of improving public health".
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