Issue 070
  October 2016
Contents:
 

Demystifying the rebrand

>  
 

The future of classification online

>  
 

Judges tackle 10 trade mark questions

>  
 

Latest data on economic performance of IP-rich industries

>  
 

Updates from EUIPO

>  
 

The new Swiss “geographical mark”

>  
 

The Mexican trade mark “opposition”

>  
 

New edition of Nice Classification

>  
 

WIPO seminars in November

>  
 

The pluses and minuses of licensing brands

>  
 

Mark your calendars!

>  
 

MARQUES Media Roundup

>  
 
Disclaimer:
The views expressed by contributors to this newsletter are their own and do not necessarily reflect the policy and/or opinions of MARQUES and/or its membership.  Information is published only as a guide and not as a comprehensive authority on any of the subjects covered.  While every effort has been made to ensure the information given is accurate and not misleading neither MARQUES nor the contributors can accept any responsibility for any loss or liability perceived to have arisen from the use or application of any such information or for errors and omissions.  Readers are strongly advised to follow up articles of interest with quoted sources and specialist advisors.
 

9 Cartwright Court
Cartwright Way
Bardon
Leicester
LE67 1UE
United Kingdom
T: +44 116 274 7355
F: +44 116 274 7365
E: info@marques.org
Demystifying the rebrand

 

 

In-house counsel from Mars and Google helped attendees at the MARQUES Annual Conference understand some of the mysteries and issues around rebranding

Read More >>
The future of classification online


During last month’s Annual Conference, MARQUES delegates were able to attend a workshop organised by the European Trade Mark Law & Practice team and the EUIPO and hosted at EUIPO’s headquarters in Alicante. The EUIPO gave a preview of planned new online tools as well as a recap of those that are already available for all users of the EU trade mark system

Read More >>
Judges tackle 10 trade mark questions

17th October saw another successful run (the fifth) of the popular annual “Question the Trade Mark Judges”. Hosted by University College London, it is organised jointly by MARQUES and UCL’s Institute of Brand and Innovation Law (IBIL)

Read More >>

Latest data on economic performance of IP-rich industries

 

Updates from EUIPO


28% of all jobs in the EU can be directly attributed to IPR-intensive industries, as can 42% of total economic activity in the EU, according to a new study published this month

 

There are a number of recent developments at EUIPO that will be of interest to MARQUES members

Read More >>   Read More >>
The new Swiss “geographical mark”

 

 

 

Jürg Simon of the MARQUES GI Team discusses the benefits of the new Swiss geographical mark

Read More >>
The Mexican trade mark “opposition”

 

There are many concerns about the new Mexican trade mark opposition system, as Laura Collada of the MARQUES International Trade Mark Law and Practice Team explains


As many of the readers might be aware, Mexico introduced an “opposition” system to its IP legislation, which came into effect on 31st August 2016. The fact that opposition is being written between quotation marks in some sections of this article represents the feeling about the weakness and inappropriateness that in general is in the minds of both practitioners and IP holders, not only in Mexico, but internationally.

More information about the new system is available in the Information Notice No 28/2016 on WIPO’s website.

Prior to the introduction of this system in Mexico, only third party observations were available as a means for a prior rights holder to make the Mexican office (MPTO) aware of the fact that the granting of a pending application could affect the rights of such prior rights. These third party observations were not mandatory in their analysis and/or consideration by the examiner, during the course of the application. Additionally, no official fees were payable for filing these third party observations.

Mexican practitioners and both domestic and foreign companies had been pushing for years towards the introduction of a formal opposition proceeding into the Mexican trade mark system: one that would allow for both a prompt resolution, so as to avoid delays in the application process, but that would also grant legal certainty to third party prior rights (and in some cases prior use), would be ideal to achieve credibility and a powerful weapon against trade mark misappropriation.

After several meetings of special commissions and committees created to this effect, a considerable number of proposals being presented, and discussions in the Mexican Congress, the final reform that was taken for analysis and voting ended up being the one with the least substance which would not provide Mexico with a formal and effective opposition system.

The statement of reasons for the amendments that would become what we today know as our “opposition” system contains inconsistencies and in some cases reflects ignorance about the basic principles an opposition system should contain, at least in terms of European and US law, which should be the reference for Mexico in this field.

The statement of reasons contains information such as:

The proposed amendments seek to harmonize Mexican legislation with the legal systems of our main commercial partners and incorporate the possibility that applicants may oppose in Mexico against trade mark, slogan and trade name applications

(…)

Prior to the analysis of the proposed articles to be incorporated, is it important to state that the “Opposition System” proposed will not be binding, considering that:

  • It will not suspend the application
  • It will not grant the opposer the character of an interested party, a third party or a party to the proceeding at all
  • It will not represent a pre-judgment against substantive examination performed by the MPTO; and
  • The MPTO may consider both the opposition and the response to the same by the applicant, during substantive examination. 

This will grant an efficient mechanism that will not delay the registration or publication process of trade marks, slogans or trade names and which transforms into a burden for the applicant or the opposing party.

As the opposition will not be a proceeding within the application process, within the provided timeframe, the applicant may or may not file a response. The lack of a response will not be considered an acceptance of the arguments filed by the opposing party.

The arguments filed by the opposing party and by the applicant will serve as additional elements during substantive examination conducted by the MPTO, but the MPTO will retain the authority to determine whether a proposed application complies or not with the provisions of the Law of Industrial Property (…)”

The term provided for filing the opposition (30 days) has been established taking into account it is sufficient and is compliant with the standards applied by other trade mark offices in their opposition systems, as is the case of the US, Chile, Colombia and Peru. Additionally, the proposed term has the aim of not interrupting formal examination.

The problem with the current system is not only due to the final amendments made, but rather thanks to the way it was analysed and compared to other systems at the time of drafting both the statement of arguments and the actual amendments. This results in a system that is full of inconsistencies in terms of Mexican Constitutional Law and international standards for proceedings of this nature.

From not considering the opposing party as a party of any kind in the opposition, to requiring the payment of official fees that are greater than the fees payable for the filing of a new trade mark application for a proceeding that is not a proceeding and that may be considered by the MPTO, we have managed to create a monster of a system. It not only does not provide certainty and speediness – which are two of the main arguments included in the statement of arguments – but it goes against the general rules of legal proceedings in Mexico and the international trends and standards for the protection of IP rights.

If Mexico really wants to meet international standards in terms of oppositions, we are to seriously consider the possibility of amending the system and constructing one that will, among other things, accept the filing of a notice of opposition and provide an additional term for the filing of the formal writ and evidence, consider the parties as parties, be mandatory in its analysis to the MPTO and result finally in the issuing of a decision (on the actual opposition) that is appealable by any of the parties.

 

 

Laura Collada is Vice-Chair of the MARQUES International Trade Mark Law and Practice Team and is managing partner of Dumont Bergman Bider

New edition of Nice Classification

 

WIPO seminars in November


The 11th edition of the Nice Classification will enter into force on 1st January 2017

 


There are seminars on The Hague Agreement and Madrid System planned in Geneva during November

Read More >>   Read More >>
The pluses and minuses of licensing brands

In the first of a series of articles looking at various aspects of licensing brands, members of the MARQUES IAM Team discuss the advantages of exploiting your brand through licensing arrangements

Read More >>

Mark your calendars!

 

MARQUES Media Roundup

Start planning for the 2017 and 2018 Annual Conferences, and other MARQUES events

 

 


Keep up to date with trade mark and other IP developments on the MARQUES blogs and social media

Read More >>   Read More >>

Unsubscribe:
You can unsubscribe from this emailing list or change the frequency and type of information you receive from MARQUES at anytime by logging into the MARQUES website and clicking on the Preferences tab in the My Profile section of the My Account page.  Alternatively you can reply to this email with the subject 'NewsChannel - Unsubscribe' to be removed from this mailing list.