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Demystifying the rebrand
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In-house counsel from Mars and Google helped attendees at the MARQUES Annual Conference understand some of the mysteries and issues around rebranding
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The future of classification online
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During last month’s Annual Conference, MARQUES delegates were able to attend a workshop organised by the European Trade Mark Law & Practice team and the EUIPO and hosted at EUIPO’s headquarters in Alicante. The EUIPO gave a preview of planned new online tools as well as a recap of those that are already available for all users of the EU trade mark system
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Judges tackle 10 trade mark questions
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17th October saw another successful run (the fifth) of the popular annual “Question the Trade Mark Judges”. Hosted by University College London, it is organised jointly by MARQUES and UCL’s Institute of Brand and Innovation Law (IBIL)
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Latest data on economic performance of IP-rich industries
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Updates from EUIPO
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28% of all jobs in the EU can be directly attributed to IPR-intensive industries, as can 42% of total economic activity in the EU, according to a new study published this month
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There are a number of recent developments at EUIPO that will be of interest to MARQUES members
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The study covers IP rights intensive industries and economic performance in the EU. It is the third industry study to be carried out by the European Observatory on Infringements of IP Rights and the European Patent Office and updates the research published in 2013. In particular, there is new data on Croatia and on plant varieties. The report finds that the contribution of IP-intensive industries to the European economy has grown since the first study. There is also a new chapter on the economic importance of climate change mitigation technologies. You can read more about all the studies on the Observatory’s dedicated website. Information is available in all EU languages.
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The new Swiss “geographical mark”
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Jürg Simon of the MARQUES GI Team discusses the benefits of the new Swiss geographical mark
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The Mexican trade mark “opposition”
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There are many concerns about the new Mexican trade mark opposition system, as Laura Collada of the MARQUES International Trade Mark Law and Practice Team explains
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New edition of Nice Classification
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WIPO seminars in November
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The 11th edition of the Nice Classification will enter into force on 1st January 2017
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There are seminars on The Hague Agreement and Madrid System planned in Geneva during November
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The pluses and minuses of licensing brands
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In the first of a series of articles looking at various aspects of licensing brands, members of the MARQUES IAM Team discuss the advantages of exploiting your brand through licensing arrangements
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Mark your calendars!
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MARQUES Media Roundup
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 Start planning for the 2017 and 2018 Annual Conferences, and other MARQUES events
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Keep up to date with trade mark and other IP developments on the MARQUES blogs and social media
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Issue 070
