Issue 026
  February 2013
Contents:
 

New Executive Director appointed

>  
 

MARQUES to host organisations meeting

>  
 

OHIM President on Croatia enlargement

>  
 

10 Years of the Community Design conference

>  
 

Full coverage for OHIM’s EuroClass tool

>  
 

WIPO expands Global Brand Database

>  
 

Don’t miss WIPO’s Madrid Highlights

>  
 

Report from Lisbon System Working Group

>  
 

Featured GI number 3: Salzwedeler Baumkuchen

>  
 

Evidence collection and trade mark proceedings

>  
 

MARQUES Media Roundup

>  
 
Disclaimer:
The views expressed by contributors to this newsletter are their own and do not necessarily reflect the policy and/or opinions of MARQUES and/or its membership.  Information is published only as a guide and not as a comprehensive authority on any of the subjects covered.  While every effort has been made to ensure the information given is accurate and not misleading neither MARQUES nor the contributors can accept any responsibility for any loss or liability perceived to have arisen from the use or application of any such information or for errors and omissions.  Readers are strongly advised to follow up articles of interest with quoted sources and specialist advisors.
 

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New Executive Director appointed
MARQUES is pleased to announce that it has appointed Christopher Barnard as its Executive Director. This is a new role created to meet the expanding influence of MARQUES in the IP world over the last few years.
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MARQUES to host organisations meeting

 

OHIM President on Croatia enlargement

On 15th March MARQUES will host the annual one-day meeting of the European Sister Organisations which besides MARQUES include: APRAM, BMM, ECTA, GRUR, ITMA and UNION.   On 12th December, the President of OHIM issued Communication No 4/12 concerning the enlargement of the European Union to Croatia.
Read More >>   Read More >>
10 Years of the Community Design conference
2013 marks an important milestone for OHIM as it is the 10th anniversary of the filing of the first registered Community design.
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Full coverage for OHIM’s EuroClass tool
According to an OHIM press release in January, all EU national offices, including Croatia, have been integrated into the useful classification tool known as EuroClass. The Latvian IP office joined the system at the end of December 2012.
Read More >>

WIPO expands Global Brand Database

 

Don’t miss WIPO’s Madrid Highlights

On 20th February, the World Intellectual Property Organization (WIPO) announced a major expansion of its public database of trade mark and brand information.   Madrid Highlights is a quarterly publication from WIPO, which aims to keep the Madrid system’s stakeholders up to date with the latest developments within the Madrid system and provide information on the activities of the Madrid system Sector.
Read More >>   Read More >>
Report from Lisbon System Working Group
Miguel Angel Medina and Sébastian Vitali of the MARQUES Geographical Indications Team represented MARQUES at the 6th Session of the Working Group on the Development of the Lisbon System (Geographical Indications) in Geneva from December 3rd to 7th 2012. Both Miguel Angel and Sébastian took an active part in the two main topics under discussion:

  • the relationship between the protection of appellations of origin/geographical indications and trade mark rights; and
  • how provisions of other international instruments, such as the Paris Convention or the TRIPs Agreement, should be made applicable under the Draft New Instrument.
Read More >>
Featured GI number 3: Salzwedeler Baumkuchen
In this issue of GeoNews, Ortrun Günzel introduces one of her favourite geographical indications: Salzwedeler Baumkuchen, a savoury cake from Germany.


When I was a child and Germany a divided country, my family was happy enough that our East German relatives sent us parcels with "Salzwedeler Baumkuchen" cake as a special treat for Christmas every year.

Salzwedeler Baumkuchen is a round layered cake with individual irregular layers and a ring formation. The baked layers give the cut surface of the cake the appearance of the annual rings of a tree – the German word “Baum” means tree, “Kuchen” is the German word for cake.

The production method is very special indeed: using a ladle, thin layers of dough are applied onto a wooden spit rotating above an open fire.

A Salzwedeler Baumkuchen can be up to 90cm high with a diameter of up to 40cm. As it is “built” around a wooden spit which is then removed, it has a hole in the middle which can have a diameter of up to 20cm.

The unit weight ranges from 2kg to 5kg. Salzwedeler Baumkuchen is sold in pieces of 5cm to 50cm with a weight between 200g and 4000g.

The dough solely consists of butter, flour, starch, eggs and sugar. Apart from these ingredients, only apricot jam or natural aromas may be added. On the outside, a shiny, clean icing or chocolate coating is applied. Preservatives, baking powder, and baking agents are not allowed.

The entire production process must take place in the town of Salzwedel.

The main quality criteria are:

  • External appearance: appealing form, slightly jagged, even, well-spread, shiny, clean icing or coating;
  • Form (of the whole Baumkuchen): Length of 60cm to 90cm, outer diameter 12cm to 40cm, inner diameter 6cm to 20cm;
  • Coating: sugar icing (fondant), dark chocolate, milk chocolate or white chocolate;
  • Consistency: even fluffy texture, light juicy crumbs;
  • Inner appearance: golden-brown layers, evenly sized and coloured.

The unique baking method involves a good deal of handicraft and craftsmanship and so Salzwedeler Baumkuchen is quite a costly delicacy.

Salzwedeler Baumkuchen has been produced in the geographical area since the early 19th Century. When, in the second half of the 19th Century the wealthy bourgeoisie grew, manufacturers of Salzwedeler Baumkuchen increasingly produced cakes for shipment not only in Germany, but also to Vienna and St Petersburg. By the end of the century, almost 90% of the cakes were produced for consumption outside Salzwedel. After the Second World War the production of Salzwedeler Baumkuchen expanded further in spite of the nationalisation of the biggest producer in 1958. Even during GDR times, tens of thousands of cakes were exported to West Germany and other (western) countries.

Serving tip: Salzwedeler Baumkuchen turns your coffee party into a special feast. Put your entire piece of Salzwedeler Baumkuchen as a whole on the table, and cut horizontal thin slices from its top. Highly recommended irrespective of happy childhood reminiscences!

Ortrun Günzel is a partner of Taylor Wessing in Munich and a member of the GI Team

Evidence collection and trade mark proceedings

 

MARQUES Media Round-up

A workshop at the MARQUES Annual Meeting last year showed that evidence in trade mark proceedings is a hot button issue. Now the Brands and Marketing Team has produced an online checklist to help. Shelagh Carnegie reports.  

Catch up on the news and discussions from the MARQUES website and social media channels.

Read More >>   Read More >>

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