Overview of whether slogans are protectable and registrable in Europe and the US, by Robert Horowitz of Baker & Hostetler LLP, USA and Juan Carlos Durand Grahammer of Durand Abogados, Peru both members MARQUES Famous Well Known Marks Team.

Currently slogans are treated in Europe as in most countries around the world from a legal point of view as trademarks, even though in the trade/advertising ecosystem (real world) trademarks (brands) and slogans (in general short living catchy taglines used to enhance a brand) are different and have different purposes, which generates an important obstacle for the protection of slogans, since many of these signs do not accomplish the level of distinctivity required for trademarks or copyrights.

Perspective of the industry, panelists interviewed by Robert Horowitz and Juan Carlos Durand Grahammer.

What is the creation process for slogans from an advertising agency’s perspective and whether legal aspects for them are considered and what difficulties do advertising agencies face to obtain the protection of slogans?

Is self-regulation a way to surpass the difficulties concerning the protection of slogans?

Panelists

• Rachel Krouse, Global Client Lead for WPP, UK
• Monica Davò, Istituto dell’Autodisciplina Pubblicitaria ("IAP"), Italy
• Elisabetta Mina, partner of Carnelutti Law Firm, Italy

At the end of this webinar there will be time for a Question and Answer round.

Registration Fees:
Members: €100
Non-Members: €135