Brand
Protection in China and Europe in the 21st Century
When West meets East to Join Forces in Brand Protection |
Friday, June 15,
2012
Swissotel GRAND, 1 Yu Yuan Road, Shanghai 200040, China |
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Programme
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| 08.00 - 08.45 |
Registration and Coffee |
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08.45 - 09.00
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Welcome and
Opening
Loke-Khoon, Tan,
Baker & McKenzie, Hong Kong & China, Chair of
MARQUES China Team
Guido Baumgartner, Coty Germany GmbH, Immediate Past Chair
MARQUES |
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09:00 - 11.00
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Intermediary
Liability for Trademark Protection
Intermediary Liability from
the perspective of landlord, Internet Service Providers ("ISPs") etc.;
reasonable level of Care; take down policy; recent case law development in
the US, EU and China; how brands owners change strategy
Moderators:
Loke-Khoon, Tan, Baker & McKenzie, Hong Kong & China,
Chair of
MARQUES China Team
Speakers:
Ze Wang, Deputy General Secretary of Chinese Trademark Association,
Beijing
Ricky Shen, Senior Legal Council, Taobao.com, Hangzhou of
Zhejiang Province
Wenli Hu, General Manager, Silk Market, Beijing
Guido Baumgartner, Coty Germany GmbH, Immediate Past Chair
MARQUES |
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11:00 - 11.15 |
Coffee Break |
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11:15 - 12.45 |
Preliminary
Injunction in IP litigation
Legal basis and general procedure; the status of preliminary injunction in
the PRC Court; recent developments on preliminary injunction in IP
litigation.
Moderator:
Lan Li, Baker & McKenzie, Shanghai & China, Member of
MARQUES China Team
Speakers:
Lian Yunze, Hylands Law Firm, Beijing, Member of
MARQUES China Team
Bernie Huang, Senior Legal Counsel of PPR Asia - Pacific, Hong Kong
Guoquan Li, Deputy Chief Judge of the IP Division of Shanghai
No. 2 Intermediate Court |
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12:45 - 14.00 |
Lunch |
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14:00 -15.30 |
Brand
Protection in the Age of Social Media
Social Media enables
brands to become more intertwined in consumers’ lives than ever. But Social
Media also creates unique challenges for brand owners. Learn from leaders in
the field how to: effectively harness the power of social media to increase
brand awareness; effectively monitor and police social media for infringing
or inappropriate use of brands; address anti-social behavior on social media
platforms.
Moderator:
Peter J Dernbach, Winkler
Partners, Taiwan - Member of MARQUES China Team
Speakers:
Guido Baumgartner, Coty Germany GmbH
Cindy Zhen, IP Counsel North Asia
Diageo
Betty Wang, IP Legal Counsel, Tencent.com, Shenzhen of Guangdong Province |
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15:30 - 16.00 |
Coffee Break |
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16:00 - 17.00 |
EU-related
topics for Chinese Brand Owners
Moderator:
Joachim
Hofmann, Syngenta AG, Switzerland, Member MARQUES Council
Speakers:
"Trademark conflicts - standards of
similarity/enforceability in China and Europe"
Mirjam de Werd,
Danone, The Netherlands, Member MARQUES China Team
"One Continent-Three Trademark Systems - The different layers of
national, IR and CTM protection in Europe"
Peter Wild, Wild Schnyder
AG, Switzerland, Vice Chair MARQUES Programming Team
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17:00 - 17.15 |
Summary and
Closure
Lan Li, Baker & McKenzie, Shanghai & China,
Member of
MARQUES
China Team
Guido Baumgartner,
MARQUES
Council and Immediate Past Chair
MARQUES |
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17:15 |
Drinks
Reception
Sponsored by Baker & McKenzie
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