MARQUES - Association of European Trade Mark Owners

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Reality Check
13th -16th September 2011, Baveno, Lago Maggiore, Italy

The 25th MARQUES Annual Conference

Due to the extremely high demand to attend the 25th MARQUES Annual Conference we regret that the conference is now full and we are unable to accept any further registrations.

For its 25th Annual Conference, MARQUES will consider the impact of the world economic crisis on the strategy of brand owners as to the selection, protection, promotion and enforcement of trademarks, including whether brands are now less affected by hype and more back to reality. Experts in marketing and new media, representatives of major companies and experienced lawyers will address latest developments and what we may expect in the future, all in the extraordinary natural setting of the Italian Lago Maggiore.

Baveno is a town in the province of Verbano-Cusio and Ossola, Northern Italy approximately 45 minutes from Milan Malpensa Airport. To the north-west are the famous red granite quarries, which have supplied the columns for the Galleria Vittorio Emanuele and the Cathedral of Milan and the church of San Paolo fuori le Mura in Rome. Apart from the incredible views, one of the main attractions are the 19th century historic villas and castles along the lake shore.

Lago Maggiore is located on the south side of the Alps and lies on the borders of Italy and Switzerland. It is the second largest lake in Italy and the largest in southern Switzerland and extends for approximately 70 km between Locarno and Arona.

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