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Sustainable Brands
A Luxury or a Necessity
15th -18th September 2009, Brighton, U K |
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Programme
(click here to
return to menu) |
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Wednesday |
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Introduction |
Tuesday |
Thursday |
Friday |
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0900 hrs |
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FORMAL OPENING & REVIEW OF ACTIVITIES
Guido Baumgartner, Coty Prestige Lancaster Group GMBH,
Germany
Chairman of the MARQUES
Council
Andrew Layton, Director of Trade Marks & Designs,
Intellectual Property Office, UK |
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0930
hrs |
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INTRODUCTION OF THE CONFERENCE THEME
Shane Smyth, FR Kelly & Co, Ireland
Member of the MARQUES
Council and the MARQUES
Amicus Curiae and Education Teams |
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0940
hrs |
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SUSTAINABILITY: LUXURY OR NECESSITY?
Why consumers select companies with sustainable credentials;
global trends; what market research tells trade mark and
brand specialists and how companies can review their brand
protection programmes to move to more sustainable platforms.
SESSION CHAIR:
Siân Croxon, DLA Piper LLP, UK
Chair of the MARQUES
Brighton Conference Team
GUEST SPEAKER:
Introduction to Brighton & Hove Council’s Sustainability
Strategy
Mrs. Ann Norman, Mayor of Brighton
SPEAKERS:
David Green, Independent Consultant, UK
Nel Hofstra, Erasmus University Rotterdam, The
Netherlands |
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1100
hrs |
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COFFEE
& EXHIBITORS |
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1130
hrs |
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BRANDING SUSTAINABILITY - NOURISHING A
BRAND
How to sustain a brand’s value after rebranding.
As environmental brands are developed for the new
environment, how does this change the way brands are
commercialised?
What issues arise around collective and certification marks
e.g. Fair Trade and the Green Dot (Grune Punkte) sign.
SESSION CHAIR:
Peter Wild, Wild Schnyder AG, Switzerland
Vice-Chair of the MARQUES
Programming Team
SPEAKERS:
René Estermann, CEO, Myclimate, Switzerland
Markus Müller, Müller Fottner, Germany
Michael Keogh, BP plc, UK |
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1300
hrs |
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LUNCH &
EXHIBITORS |
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1430
hrs |
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ARRIVING AT A SUSTAINABLE DESTINATION
How do you create and maintain a sustainable brand? What are
the issues and strategies used by experts in terms of filing
trade marks and improving brand image around the globe? How
do you revitalize a well-known brand without damaging its
reputation?
SESSION CHAIR:
Patricia McGovern, DFMG Solicitors, Ireland
SPEAKERS:
Margaret Ramage, Alexander Ramage Associates, UK
Marjolijn Vencken, Trouble in Paradise, The Netherlands |
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1600
hrs |
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TEA &
EXHIBITORS |
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1630
hrs |
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A LUXURY AND A NECESSITY
Whether buying an economy class air ticket or a luxury
automobile, consumers care about sustainability. How do two
brands at each end of the spectrum reflect this?
What are the lessons for other brand owners?
SESSION CHAIR:
Shane Smyth, FR Kelly & Co, Ireland
Member of the MARQUES
Council and the MARQUES
Amicus Curiae and Education Teams
SPEAKERS:
Clare Speed, Reckitt Benckiser Plc, UK |
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1730
hrs |
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SESSION
SUMMATION AND CLOSE |
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1830
hrs |
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Coaches
depart to The Brighton Dome and Corn Exchange for a ‘Best of British’
evening |
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2200
hrs |
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Shuttle
service to hotels commences |
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2300
hrs |
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Last
shuttle leaves for hotels |
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