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Sustainable Brands
A Luxury or a Necessity
15th -18th September 2009, Brighton, U K |
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Programme
(click here to
return to menu) |
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Thursday |
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Introduction |
Tuesday |
Wednesday |
Friday |
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0900
hrs |
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FOOD AND HEALTH CLAIMS REGULATIONS: A
LUXURY OR A NECESSITY?
From farmer’s markets to toys, water to pet foods, health
and welfare issues are becoming pervasive for consumers.
What impact does this have on brands and what impact does the Food and Health Claims Regulation have
on trade marks and comparable/misleading advertising?
How can a brand be positioned in this environment and
satisfy economic aspects?
SESSION CHAIR:
Kay Uwe Jonas, JONAS Rechtsanwaltsgesellschaft mbH,
Germany
Member of the MARQUES
Council and the MARQUES
Programming Team
SPEAKERS:
Ralph Thomas, DSM, The Netherlands
Jorge J Casals Ide, Red Bull Gmbh, Austria
Karen Percival, Nestle, UK |
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1030
hrs |
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COFFEE
& EXHIBITORS |
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1100
hrs |
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TOUR OF THE ‘NEW LOOK’
MARQUES
WEBSITE
Introduction to information that is available on the
MARQUES website
SPEAKER:
Hanne Weywardt, MAQS Law Firm, Denmark
Member of the MARQUES
Council and Chair of the MARQUES
Publication and Website Team |
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1115
hrs |
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WIPO – DISCUSSION OF LATEST
DEVELOPMENTS
Representatives of WIPO will provide updates on recent and
pending changes, and address questions and matters of
concern raised by the audience.
SESSION CHAIR:
Jochen Höhfeld, Klunker Schmitt-Nilson Hirsch,
Germany
Member of the MARQUES
Trademark Law and Practice Team
SPEAKERS:
Ernesto Rubio, Assistant Director General, WIPO,
Switzerland
Gregoire Bisson, Deputy Director and Head, International
Registrations Systems Legal Section, International
Registrations Division, Sector of Trademarks, Industrial
Designs and Geographical Indications, WIPO, Switzerland |
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1230
hrs |
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LUNCH &
EXHIBITORS |
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1415
hrs |
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WORKSHOPS
1. Designs Team - Design: Picking up
where trademarks leave off
David Stone, Simmons & Simmons, UK
Chair of the MARQUES
Designs Team
2. Amicus Curiae Team - Landmark
trademark cases of the European Court of Justice in the
pipeline - what to look out for in 2009/2010
Berenika Depo, LDS Lazewski, Depo I Wspólnicy, Poland
Member of the MARQUES
Amicus Curiae Team
Carles Prat, Baker & McKenzie, Spain
Member of the MARQUES
Council and Chair of the MARQUES
Amicus Curiae Team
3. Cyberspace Team - AdWords and Trade
Marks
An overview of developments in North America and Europe with
guidance for participants on monitoring Adwords and what to
do if your brand appears in an unauthorized Adword.
Presented by the MARQUES
CyberSpace Team including Janet Satterthwaite, Venable
LLP, USA; Egon Engin Deniz, CMS Reich-Rohrwig Hainz,
Austria; Sylvain Hirsch, I P Twins SAS, France.
4. Regulatory Team - Advertising of
health benefits in the food business!
Insight into:
- legitimate promotion of food and beverages
- enforcement by European and national food & drug
administrations
Huib Berendschot, AKD Prinsen Van Wijmen N.V., The
Netherlands
Vice Chair of the MARQUES
Regulatory Team
Michiel Rijsdijk, SteinhauserVandenBrinkHeeziusRijsdijk
Advocaten, The Netherlands, Member of the
MARQUES Regulatory Team
Guest Speaker: Yvonne M. Huigen, The Food and
Consumer Product Safety Authority, The Netherlands |
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1615
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WORKSHOPS CLOSE |
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1845
hrs |
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Coaches Depart from
hotels to the Gala Dinner |
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1900
hrs |
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Drinks Reception,
Gala Dinner and Dance
The Durham and Oxford Rooms - The Hilton Brighton Metropole
Hotel |
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2200
hrs |
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Shuttle service to
hotels commences |
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0200
hrs |
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Last shuttle leaves for
hotels |
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