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Trade Mark Basics/FAQs
 
What is a trademark?
How do you obtain a right to a Trade Mark?
What is a patent?
How do you obtain a patent?
What is copyright?
How do you obtain a right to and what is covered by copyright?

In many countries, there is no official register for copyrights. Unlike patents, registered designs or trade marks, there is no need to file an application or take any official action. A copyright comes into effect immediately, as soon as something that can be protected is created and "fixed" in some way in a medium of expression such as paper, film, sound recording, or an electronic format such as the Internet. Examples of some of the types of works that can be the subject of copyright protection are the following;

  1. original literary works, e.g. novels, instruction manuals, computer programs, lyrics for songs, articles in newspapers, some types of databases, but not names, trademarks, phrases or slogans.

  2. original dramatic works, including choreographic works of dance or mime;

  3. original musical works;

  4. original artistic works, e.g. paintings, engravings, photographs, sculptures, collages, works of architecture, technical drawings, diagrams, maps, logos;

  5. published editions of works, i.e. the typographical arrangement of a publication;

  6. sound recordings, which may be recordings on any medium, e.g. tape or compact disc, and may be recordings of other copyright works, e.g. musical or literary;

  7. films, including videos; and

  8. broadcasts

A copyright protects the way an idea is expressed in a piece of work, but it does not protect the idea itself.

 
What is an industrial design?
What is a geographical indication?
What is the difference between a trademark and a company name?
Can you claim a right to a domain name?
What is a Well-Known Mark?

Well-known marks are marks generally acknowledged to be marks which have a high degree of recognition and reputation in the areas of trade of the proprietors of such marks, and in many cases beyond the areas of trade of the proprietors of such marks.

Well-known marks are critical business assets which can be used and traded just like any other assets. As such, these critical business assets deserve the fullest and widest possible protection in order that mark owners may fully exploit the value of such well-known marks.

This need for specific protection for well-known marks is recognised in various international obligations which set out the principles for the protection of well-known marks, with individual countries setting out the extent of which such rights are to be protected.

Whether a mark is well-known is a factual question. The factors to consider in determining whether a mark is well-known generally falls within the following scope:-

  1. the degree of knowledge or recognition of the mark in the relevant sector of the public;

  2. the duration, extent and geographical area of any use of the mark;

  3. the duration, extent and geographical area of any promotion of the mark;

  4. the duration, extent and geographical area of any registrations to the effect they reflect use or recognition of the mark;

  5. the record of successful enforcement of rights in the mark; and

  6. the value associated with the mark.

Protection for well-known marks is not confined to use of similar marks used for goods or services identical or similar to those of the owner of the well-known mark, but also to use in relation to goods or services which are not identical or similar to those of the owner of the well-known mark if such use would indicate a connection exists between such goods or services and the owner of the well-known mark.

While many countries recognise unregistered well-known marks, it is however advisable to seek registration of well-known marks, taking into account that there may be extended forms of protection for registered well-known marks in certain countries.

 
Parallel Imports

 


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