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| The Education Team has prepared a list of publications available, in the field of intellectual property with specific reference to trade marks.
The following list is simply that - for the most part it has not been checked for usefulness, accuracy or to see that it reflects the current situation.
If you would like to add to this list please send details of the relevant publication, preferably with a short summary or review
to info@marques.org. We hope that this list will form the basis of a set of reviews or summaries to help MARQUES members select books for study and/or reference purposes. If you would like to add a review or summary to one of the books listed below then please email info@marques.org. |
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| A Guide to the Trade Marks Act 1994 | ||
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ISBN: | 040604581X |
| Author: | MORCOM Christopher | |
| Publisher: | Butterworths | |
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| A Practical Guide to Trade Mark Law | ||
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ISBN: | 0421452005 |
| Author: | MICHAELS Amanda | |
| Publisher: | Sweet & Maxwell | |
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| A Practical Guide to Trade Marks Law | ||
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ISBN: | 0421747609 |
| Author: | MICHAELS Amanda | |
| Publisher: | Sweet & Maxwell | |
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| A User’s Guide to Trade Marks : the new law | ||
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ISBN: | 040600577X |
| Author: |
GYNGELL Julian POULTER Allan |
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| Publisher: | Butterworths | |
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| A User’s Guide to Trade Marks and Passing Off | ||
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ISBN: | 0406895945 |
| Author: |
GYNGELL Julian POULTER Allan |
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| Publisher: | Butterworths | |
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| Blackstone’s Guide to the Trade Marks Act 1994 | ||
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ISBN: | 1854313843 |
| Author: |
ANNAND Ruth E NORMAN Helen E |
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| Publisher: | Blackstone | |
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| Brand Leadership | ||
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ISBN: | 074320767X |
| Author: | David A Aaker | |
| Publisher: | Simon & Schuster Ltd | |
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Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. An expert in this burgeoning field, David Aaker now prepares managers for the next wave of the brand revolution. With co-author Erich Joachimsthaler, Aaker takes brand management to the next level – strategic brand leadership. The authors offer conceptualization of “brand architecture” – how multiple brands relate to each other – as well as insights on the new area of internet branding. The book uses case studies with brands that are competing on a cross-cultural landscape to illustrate the lessons in the pinnacles and the pit-falls of each.
Reviewer: Intellectual Asset Management Team |
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| Brand Protection Matters | ||
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ISBN: | 0421569301 |
| Author: | ISAAC Belinda | |
| Publisher: | Sweet & Maxwell | |
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| Building Strong Brands | ||
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ISBN: | 0743232135 |
| Author: | David A Aaker | |
| Publisher: | Simon & Schuster Ltd | |
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In Building Strong Brands, David Aaker picks apart the knot of concepts encasing brands to explore these valuable strategic assets and their deployment in a number of cases including Saturn, McDonald’s, Kodak, Smirnoff and General Electric.
A common pit-fall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. Aaker also demonstrates how to manage the brand system – the interweaving of many brands – to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products.
Reviewer: Intellectual Asset Management Team |
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| Certification Marks | ||
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ISBN: | 0421758201 |
| Author: | BELSON Dr Jeffrey | |
| Publisher: | Sweet & Maxwell | |
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| Changing Face of Trade Marks | ||
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| Author: |
TATHAM David HAVELOCK Keith |
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| Publisher: | ECTA | |
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| Character Trade Marks | ||
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ISBN: | 0207169942 |
| Author: | MENDENHALL John | |
| Publisher: | Angus D Robertson | |
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China and the Internet: Essential Legislation  (Hong Kong)
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| Author: | Baker & McKenzie | |
| Publisher: | Sweet & Maxwell Asia | |
| Published in English. | ||
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China Intellectual Property for Foreign Business (Hong Kong)
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| ISBN: | ||
| Author: | Catherine Sun | |
| Publisher: | Lexis Nexis | |
| Published in English. | ||
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Chinese Intellectual Property Law in the 21st Century (Hong Kong)
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| ISBN: | ||
| Author: | Mue Hong and Zheng Chensi | |
| Publisher: | Sweet & Maxwell Asia | |
| Published in English. | ||
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Comentários à Lei da Propriedade Industrial - 2ª Edição (Brazil)
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ISBN: | 8571475016 |
| Author: | Dannemann S. Bigler & Ipanema Moreira | |
| Publisher: | Editora Renovar | |
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Published in Spanish This contains brief comments on the Brazilian Industrial Property Law. It covers not only marks, but other forms of intellectual property too. Useful for consulting on a day-to-day basis. |
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Commentary on Austrian Trademark law (Austria)
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ISBN: | 3-7046-3570-6 |
| Author: | Egon Engin-Deniz | |
| Publisher: | Verlag Österreich | |
| This book is considered a standard and it is also recommended (eg by the Austrian Anwaltsblatt) | ||
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Confidential Information Law in Malaysia, cases and commentary (Malaysia)
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| ISBN: | ||
| Author: | Dr Juriah Abdul Jalil | |
| Publisher: | Sweet & Maxwell (2003) | |
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Contract of Franchishing (Paraguay)
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ISBN: | 99925-41-89-X |
| Author: | Gladys Ester Bareiro de Módica | |
| Publisher: | Contract of Franchishing /Intercontinental Editora (2000) | |
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Published in Spanish The author introduces the reader to all aspects related to the institution of franchising in Paraguay: rights and duties, contractual phases, rescision of the contract, applicable norms, free competence, responsabilities and comparative law. Considering that the institution of franchising was included for the first time as a chapter within the current Trademark Law, this book is an obliged source of consultancy for practitioners dealing with trademarks and franchising in Paraguay. |
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Copyright Law in Malaysia (Malaysia)
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| ISBN: | ||
| Author: | Professor Khaw Lake Tee | |
| Publisher: | Butterworths Asia (2nd edition 2001) | |
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Cyberlaw in Hong Kong (Hong Kong)
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| Author: | Paul Stephenson, Alisa Kwan, David Ellis | |
| Publisher: | Butterworths Asia | |
| Published in English. | ||
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Derecho De La Propiedad Industrial (Paraguay)
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| Author: | Asociación Paraguaya de Agentes de la Propiedad Industrial (A.P.A.P.I.) | |
| Publisher: | Asociación Paraguaya de Agentes de la Propiedad Industrial (A.P.A.P.I.) | |
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Published in Spanish This volume was produced in 1989 by the organization representing the Paraguayan trademark practitioners in commemoration of the 25th anniversay of its foundation. Although its content could in some aspect being superseed by the Trademark Law and other IP related laws enacted during the late '90s to comply with the TRIPS regulations and standards, it constitutes an important source of information in relation to traditional trademark issues as well as local jurisprudence, encompassing a set of 31 articles of doctrine written by local and foreign authors from 17 different jurisdictions which provides an excellent overview of Paraguayan and Latin American IP and trademark concepts in force until 1989. |
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Derecho De Marcas En El Uruguay (Uruguay)
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| ISBN: | ||
| Author: | Mario Daniel Lamas | |
| Publisher: | Barbat & Cikato | |
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Published in Spanish Thorough analysis and list of case law related to the actual Trademark Law. |
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Derecho Marcario, Tramitacion Administrativa Y Contenciosa De Marcas Comerciales (Chile)
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ISBN: | 956-238-261-3 |
| Author: | Marcos Morales | |
| Publisher: | Editorial Juriduica ConoSur Ltda | |
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Published in Spanish. The most recent and complete work containing the analysis of the substantive and procedural aspects of the Chilean Trademark Law. |
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Derechos de Marcas (Argentina)
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ISBN: | 950-885-049-3 |
| Author: | Eduardo Bertone and Guillermo Cabanellas de las Cuevas | |
| Publisher: | Heliasta | |
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Published in Spanish. A complete treatise that contains an analysis of the different legal aspects related to trademarks in Argentina. |
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| Dictionary of Water and Wastewater Treatment Trademarks and Brand Names | ||
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ISBN: | 0873716736 |
| Author: | PANKRATZ Thomas M | |
| Publisher: | CRC Press | |
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Droit de la Propriété Industrielle (France)
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ISBN: | 2711003159 |
| Author: | Janna Schmidt Szalewski and Jean-Luc Pierre | |
| Publisher: | Litec (Lexis Nexis) | |
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Published in French. A basic book on Industrial Property generally – a must as a reference to the practitioner even though it is not limited to trade marks. |
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| ECTA Guide to EU Trade Mark Legislation | ||
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ISBN: | 042152880X |
| Author: | TATHAM David | |
| Publisher: | Sweet & Maxwell Ltd | |
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El Regimen Andino De La Propiedad Industrial (Bolivia)
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ISBN: | 958-9333-49-4 |
| Author: | Manuel Pachón – Zoraida Sanchez Avila | |
| Publisher: | Ediciones Jurídicas GUSTAVO IBAÑEZ | |
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Published in Spanish Although not specific to Bolivia, it is recommended as a useful source of information for practitioners in Bolivia. |
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Falta de distintividad de botella de cerveza y las facultades de la administración frente a cuestiones en litigio (Peru)
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| Author: | Gaceta Jurídica | |
| Publisher: | Gaceta Jurídica, 2006 | |
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Geistiges Eigentum (Austria)
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ISBN: | 3214004239 |
| Author: | Kucsko | |
| Publisher: | Manz Verlag, Vienna | |
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Published in German. This is considered to be the standard IP book and it is cited regularly by the courts. |
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Gilson on Trademark Protection and Practice (U S A)
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| ISBN: | ||
| Author: | Jerome Gilson | |
| Publisher: | Mathew Bender & Company, Inc | |
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Published in English |
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Grundlaeggende Immaterialret (Denmark)
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ISBN: | 8713048643 |
| Author: | Bjoern Rybert et al, 1st Edition | |
| Publisher: | Gjellerup | |
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Published in Danish. General exposition of intellectual property, including trade marks, with special emphasis on Denmark. |
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| Guide to the International Registration of Marks under the Madrid Agreement and the Madrid Protocol | ||
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ISBN: | 9280506439 |
| Author: | ||
| Publisher: | WIPO | |
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Halsbury’s Law of India Volume 20 Part I (India)
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| Author: | Pravin Anand | |
| Publisher: | Lexis Nexis Butterworth 2004 | |
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Published in English. Concise but in-depth commentary on Trademark and Copyright Law. Volume 20 Part II covers patents, industial designs, plant breeders’ rights, geographical indications, semi conductor, integrated circuits and trade secrets too. |
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| High Tech Trade Marks | ||
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ISBN: | 0881080241 |
| Author: | MENDENHALL John | |
| Publisher: | Art Direction Bk Co | |
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| How to design Trade Marks and Logos | ||
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ISBN: | 0714825573 |
| Author: |
MURPHY John ROWE Michael |
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| Publisher: | Phaidon | |
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| How to Protect Your Business, Professional and Brand Names | ||
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ISBN: |
0471515582 0471515574 |
| Author: | WEINSTEIN David A | |
| Publisher: | Wiley | |
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Il nuovo diritto dei marchi (Italy)
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| Author: | Sena | |
| Publisher: | Giuffrè, Milano, 2001 | |
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Published in Italian The quintessence of trademark protection and enforcement in Italy, best known for its thoroughness. |
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| Inclusive Branding : The Why and How of a Holistic Approach to Brands | ||
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ISBN: | 0333980794 |
| Author: |
SCHMIDT Klaus LUDLOW Chris |
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| Publisher: | Palgrave Macmillan | |
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Industrial Designs Law in Malaysia: cases and commentary (Malaysia)
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| ISBN: | ||
| Author: | Juria Abdul Jalil | |
| Publisher: | Sweet & Maxwell (2004) | |
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Published in English |
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Intellectual Property (Greece)
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ISBN: | 96042010805 |
| Author: | Thanasis Liakopoulos | |
| Publisher: | P Sakoula Bros, Athens | |
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Published in Greek. This book has two volumes. The first volume is mainly concerned with the means of protection of Intellectual Property Rights. The second volume specifically deals with the legal provisions on distinctive signs, competition and technical creations. |
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| Intellectual Property in Europe | ||
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ISBN: | 0421908505 |
| Author: | TRITTON Guy | |
| Publisher: | Sweet & Maxwell | |
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Intellectual Property Law – Estonia section (Estonia)
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| ISBN: | ||
| Author: | ||
| Publisher: | Kluwer Law International 2005 | |
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Published in English. Deals with all the essential details of practice and procedure in the major areas of intellectual property law in Estonia. |
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Intellectual Property Law in Hong Kong (Hong Kong)
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| ISBN: | ||
| Author: | Kenny KS Wong and Alice SC Lee | |
| Publisher: | Sweet & Maxwell Asia | |
| Published in English. | ||
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Intellectual Property Law in Ireland – 2nd Edition (Ireland)
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ISBN: | I-84592-020-1 |
| Author: | Clark & Smyth | |
| Publisher: | Tottel Publishing | |
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Published in English This publication is only available in hard back and deals with all areas of Irish intellectual property. There are specific chapters dealing with passing off, trade mark registration and geographical indications of origin/appellations of origin. |
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Intellectual Property Law in Korea (South Korea)
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| ISBN: | ||
| Author: | Christopher Heath | |
| Publisher: | Kluwer Law International | |
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Published in English Clarifies all the essential details of practice and procedure in the major areas of intellectual property law in Korea. |
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Intellectual Property Laws of Malaysia (Malaysia)
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| Author: | Shew Kherk Ying (Copyright), Syed Naqiz Shahabuddin (Patents), David Chiam (Industrial Designs) and Claire Chan (Trade Marks) | |
| Publisher: | CCH Asia Pte Limited | |
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Published in English |
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Intellectual Property Protection in Asia (South Korea)
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| ISBN: | ||
| Author: | Arthur Wineburg | |
| Publisher: | Lexis Nexis, Reed Elsevier, Inc 2003 | |
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Published in English This work helps to determine where, when, and how to establish and exercise rights to intellectual property in eight of the most important Asian countries. |
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Intellectual Property Rights - Looseleaf (Hong Kong)
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| ISBN: | ||
| Author: | P D Pendleton et al | |
| Publisher: | Hong Kong SAR and PRC, Butterworths Asia | |
| Published in English. | ||
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Intellectual Property, China Executive Report (Hong Kong)
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| ISBN: | ||
| Author: | Li Chiang Ling | |
| Publisher: | Lexis Nexis | |
| Published in English. | ||
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| Intellectual Property: Patents, Copyrights, Trademarks and Allied Rights | ||
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ISBN: | 0421781106 |
| Author: |
CORNISH Professor William LLEWELYN David |
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| Publisher: | Sweet & Maxwell | |
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| International Intellectual Property Law and Policy | ||
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ISBN: | 1578230683 |
| Author: | HANSEN Professor Hugh C | |
| Publisher: | Sweet & Maxwell | |
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International Intellectual Property Litigation (South Korea)
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| ISBN: | ||
| Author: | Neil Jenkins | |
| Publisher: | Sweet & Maxwell | |
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Published in English A thorough guide to the practice and procedure of intellectual property litigation in the 23 jurisdictions most used for settling disputes or enforcing IP rights. |
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International Licensing (South Korea)
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| Author: | ||
| Publisher: | BNA International, Inc, 2005 | |
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Published in English An essential looseleaf reference providing profiles of licensing regimes from around the world. |
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Internet Law in Hong Kong (Hong Kong)
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| ISBN: | ||
| Author: | Claire Wright, Will Mcauliffe and Anna Gamvros | |
| Publisher: | Sweet & Maxwell Asia | |
| Published in English. | ||
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Introdução à Propriedade Intelectual- 2ª Edição (Brazil)
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ISBN: | 85-7387-370-1 |
| Author: | Denis Borges Barbosa | |
| Publisher: | Editora Lumen Juris | |
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Published in Portuguese This contains general comments on the Brazilian Intellectual Property legislation. It covers not marks, patents, designs, copyrights among others. It is a useful book for consulting on a regular basis, although the chapter on trademarks is one of the smallest in the book. |
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IP World Desk Reference 2005 - Thailand (Thailand)
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| Author: | ||
| Publisher: | Lex Mundi | |
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Irish Trade Marks Law and Practice (Ireland)
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| ISBN: | ||
| Author: | Martin Tierney | |
| Publisher: | Gill & MacMillan | |
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Published in English This publication dates back to 1987 and therefore deals with the former Trade Marks Act, 1963, prior to the harmonisation Directive. However, it is a very useful reference in relation to decisions of the Irish Patents Office and Courts in relation to issues such as similarity of goods. |
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| Jacob & Alexander : A Guidebook to Intellectual Property | ||
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ISBN: | 0421799803 |
| Author: |
JACOB Lord Justice ALEXANDER Daniel LANE Lindsay |
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| Publisher: | Sweet & Maxwell | |
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Kerly’s Law of Trade Marks and Trade Names – 14th edition (United Kingdom)
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ISBN: | 0421860804 |
| Author: | David Kitchin QC, David Llewelyn, James Mellor,Richard Meade, Thomas Moody-Stuart, David Keeling | |
| Publisher: | Sweet & Maxwell | |
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Published in English The standard reference text for the UK, it covers all aspects of UK trade marks law and practice, including litigation. |
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Kort begrip van het intellectuele eigendomsrecht (Benelux)
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ISBN: | 9027152551 |
| Author: | L Wichers Hoeth | |
| Publisher: | W E J Tjeenk Willink | |
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Published in Dutch. A clear introduction into and overview of not only trademark law but also related fields of intellectual property law. A must for all trademark practitioners. |
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La propiedad industrial, evolución y tratamiento normativo en la Región Andina y el Perú (Peru)
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| Author: | Kresalja Rosselló, Baldo | |
| Publisher: | Duany & Kresalja Abogados; Palestra, 2004 | |
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Lärobok I Immaterialrätt (Handbook on Intellectual Property) 7th edition, 2002 (Sweden)
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ISBN: | 9139203018 |
| Author: | Mogens Koktvedgaard and Marianne Levin | |
| Publisher: | Nordstedts Juridik AB | |
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Published in Swedish This book relates to all kinds of intellectual property rights, not just trade marks. As far as trade marks are concerned, it relates to anything from the law itself to the right through registration and/or use of the mark, distinctiveness, assignments, trade mark consumption, parallel import, infringement, restrictions, renewals, cancellation, degeneration. |
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Las transformaciones del derecho de marcas y sus relaciones con el derecho de propiedad (Peru)
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| Author: | Cornejo Guerrero, Carlos A. | |
| Publisher: | Cultural Cuzco, 2000 | |
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Law of Trade Marks and Passing Off in Singapore (Singapore)
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| Author: | Tan Tee Jim | |
| Publisher: | ||
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Published in English |
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Le Sezioni Specilizzate italiane della proprietà industriale e intellettuale (Italy)
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| Publisher: | De Ferrari e Devega, Gnova | |
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Published in English A reference book containing English translation reviews of decisions rendered by the newly introduced IP District-Courts. A very useful book for non-Italian practitioners to get preliminary advice on the current trends of Italian jurisprudence in trademark matters. |
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Lecciones De Propiedad Industrial, Tomos I, II Y III (Columbia)
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ISBN: |
958-8075-47-5 958-8075-71-8 958-8235-4 |
| Author: | Ricardo Metke Mendez | |
| Publisher: | Raisbeck, Lara, Rodriguez y Rueda (Beker & McKenzie) | |
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Published in Spanish General vision of all IP matters and unfair competition IP related matters, in light of the Decision N° 486 and the Colombian law regarding these matters. |
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| Logotypes and Letterforms : Handlettered Logotypes and Typographic Considerations | ||
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ISBN: | 083063956X |
| Author: | YOUNG Doyald | |
| Publisher: | Design Press | |
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Making a Mark (An Introduction to Trademarks for Small and Medium-sized Enterprises) (Hungary)
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| Publisher: | WIPO | |
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Translation into Hungarian. The original English version of the publication can be reached on the following web-site: www.wipo.int/sme/en/documents/guides |
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| Managing Brand Equity: Capitalizing of the Value of a Brand Name | ||
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ISBN: | 0029001013 |
| Author: | David A Aaker | |
| Publisher: | Free Press | |
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The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, an international authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, level of consumer awareness, or degree of customer loyalty. Moreover, in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented.
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company’s attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn.
Reviewer: Intellectual Asset Management Team |
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| Manual for the Handling of Applications for Patents, Designs and Trade Marks throughout the World | ||
| ISBN: | ||
| Author: | ||
| Publisher: | Manual Industrial Property B | |
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| Manual on Industrial Property | ||
| ISBN: | ||
| Author: | Katzarov | |
| Publisher: | Katzarov SA | |
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Two- volume treatise on brief summaries of trademark law in about 100 countries, including information on international treaties and conventions.
Reviewer: Mary Squyres |
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Marcas (Uruguay)
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| ISBN: | ||
| Author: | Beatriz Bugallo | |
| Publisher: | Fundacion de Cultura Universitaria (FCU) | |
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Published in Spanish Analysis of the Actual Trademark Law. |
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MARCAS - Normatividad Subregional Sobre Marcas de Productos y Servicios (Columbia)
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| ISBN: | ||
| Author: | Marco Matias Aleman Badel | |
| Publisher: | Top Management International | |
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Published in Spanish Basic knowledge about trademark protection system under the Decision N° 344 |
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Marcas En El Uruguay (Uruguay)
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| Author: | Lucia Salaverry - Ricardo Merlinski | |
| Publisher: | Carlos Alvarez | |
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Published in Spanish Analysis of the actual trademark law (N° 17011). Scope of the dispositions, new added elements, useful illustrative cases. |
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Marcas Y Patentes: Resoluciones Administrativas (Agosto 2003 a Diciembre 2004) (Ecuador)
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