An unnamed butchery in Switzerland thought it clever to embellish its delivery van(s) with the above depicted signage (for those with poor vision: the tag line reads "best meat in town"). 

An also unnamed complainant was not terribly amused and brought a complaint before the Lauterkeitskommission,  the self governing body of the Swiss advertising industry. Under the guidelines of the Lauterkeitskommission advertising is sexist if it violates the dignity of men or women, which is in particular the case when there is no natural connection between the depiction of a person in a gender role and the product advertised.

It is not hard to see why the Lauterkeitskommission held the advertising to be indeed sexist, and ordered its withdrawal (the enforcement of the decision is really up to the good will of the butchery; the media companies which are members of the self governing body have undertaken to respect the Lauterkeitskommission's decisions and not publish advertising deemed to violate the commission's standards, but in this case, as the advertising is printed on the butchery's own delivery vans, there is really nothing the Lauterkeitskomission could do if its decision is not respected).

 Source of the decision here (caution, large PDF file).